SEO on Pinterest: image referencing
Since Google implemented the Universal Search, image referencing (or Pictures Search Optimization) has become a major tool for advertisers. The success of Pinterest perfectly illustrates this trend.
Business sectors such as tourism and fashion have everything to gain from using this social network.
Why use Pinterest in its SEO strategy?
Pinterest is a large digital storefront where you can constantly post and share visuals of your products and services. This curation tool allows you to highlight all of your content and maximize its visibility. Engaging your users is the key to success.
Pinterest is a real traffic generator!
How to optimize the visibility of your images?
- For each image and video served, add a URL, description, and keywords. This facilitates indexing for search engines (Google, Bing, Yahoo, etc.).
- Personalize your URLs leading to your professional account and your thematic folders (Boards) using the name of your brand, product or service, for example.
- Post content regularly. Constant updating is essential for your visibility. You can also "take" content from other users.
- Share your visual content on other social networks (Facebook, Twitter, Google Plus, etc.). Also add the Pin It button! on your website.
- Don't forget to cite your sources to avoid any copyright concerns.
Pinterest, considered as an e-Commerce type website, is a real purchase trigger! So don't hesitate to integrate this new social network into your e-marketing strategy.
