E-reputation

E-reputation: monitoring and controlling your reputation on the Internet

The rise of the Internet, social networks, blogs, forums… entails the exchange of a great deal of information on a person, a company or a product. The problem is that when people talk about you or a product you sell, it's not always flattering. Here are our solutions to find out what is being said about you on the web and how to take care of your e-reputation.

E-reputation: definition

E-reputation is your reputation on the internet, the image that people have of you on the web. All the information that you communicate or that is communicated about you every day on the internet is seen by thousands of people. Through all its information, Internet users form an image of you. Thus, your E-reputation is a very important data that must be monitored and maintained.

E-reputation: how to monitor it

Given the importance of E-reputation, it is imperative to monitor it. First, monitoring tools such as Google Alerts or Samepoint allow you to monitor your reputation on the internet. For more advanced needs, other very powerful tools are used to control false information or negative information that damages your reputation on the Internet. Indeed, there are monitoring software that monitor everything that is said about you by analyzing all the data relating to you.

E-reputation: how to control it

Centralize what is said about you to have control over your e-reputation

The first step in controlling your e-reputation is to try to centralize what is being said for you. To do this it is good to create accounts on the Social Media (Twitter, Facebook…) and/or a forum. This has a double advantage:

• These media will be used internally to talk about your company, your products... discourse under control.
• The first reflex of dissatisfied people will be to let you know on these pages. So you can respond to them directly and transform dissatisfaction into satisfaction: social networks and/or your forum will become your customer relations center.

If what is being said about you is not getting through your pages, other techniques like drowning and scrubbing are used to control your internet reputation.

Cleaning

When we find that there is information that does not correspond to reality, we must try to modify it, to replace it with exact data.

Cleanup consists of permanently deleting pages containing false information. It has been observed that most of the information circulating about a personality or a brand is information found in blogs and forums. If we notice defamatory information, it is possible to request the closure of the ticket concerning you. Thus, you can quickly delete the pages and they will no longer be accessible on the net.

Drowning

If it is not possible to ensure that this information is deleted, it must be made invisible: this is the role of drowning.

Drowning is a technique that consists of relegating information deemed negative to the background. To do this, you have to create many other contents in which we find your name, that of your company or that of the product concerned by the controversy. These contents must be optimized natural search engine optimisation to get above harmful information in search engine results. Therefore, when an Internet user searches for your company or product name, he will find this information created and therefore which is under control and not defamatory information that is harmful to your image.