For a good performance of natural reference, it is essential to choose the right keywords. Choosing the right keywords is the guarantee of generating significant traffic, but above all very targeted.

Keywords: the backbone of natural referencing

The choice of keywords is the backbone of SEO, because all the work of the SEO will come from it. An error on the expressions to position and the referencing of your site is missed.

The most common mistake is to think with your vision as an expert in the sector and to think you know what Internet users are looking for.

Let's take the example of natural referencing activity.

As an expert, I might think I need to work on my SEO positioning priority on the keyword “natural referencing”.

But if in reality 80% of Internet users interested in natural referencing enter Google: “Google referencing”, then I lose a lot of traffic opportunities.

It is therefore essential to carry out a detailed analysis of the keywords that Internet users type in the search engines when they are likely to search for what you offer. Thus the work of natural referencing will have more chance of having a utility.

Precise keywords for more effective natural referencing

Thus the study of keywords and expressions makes it possible to avoid choosing expressions without or with a low potential for traffic. But it also helps to avoid choosing only very competitive keywords, forgetting the others.

For example, choose only the keyword “natural referencing” and not think about using “natural referencing for SMEs” or “how to be on the first page of Google”.

The study of key words also allows the SEO consultant to find keywords with high potential and little competition (niche strategy).

For example the keyword "Natural referencing for SMEs in the Val d'Oise" or "Campsite Côte d'Azur hinterland".

An in-depth study of the keywords will therefore have a double advantage: much easier positioning than on competitive expressions and highly qualified traffic.

Go further: consult our natural referencing methodology.