The Internet is an essential place for businesses today. Whether it is to promote them or to sell their products and services.

But having a website does not mean being present, for that you have to enjoy a good positioning in search engine results so your target audience can find you.

No natural reference => No visibility => No targeted traffic => No turnover

In order to better understand the dominance of the Internet today, its evolution and its importance for your business, you will find below some figures.

Internet and the French

  • In February 2011 there were 38,23 million Internet users, an increase of 8% compared to February 2010. This represents 71,3% of French people aged 11 and over.
  • 92% of French Internet users surf the Internet every day.
  • The French spend an average of 3 hours 57 minutes each day surfing the Web.

Sources: France Info, Journal du Net and FEVAD (Federation of e-commerce and distance selling).

internet and business

  • France has 30,4 million online shoppers.
  • During the third quarter of 2011, all of the online sales sites saw their turnover increase by 2% compared to the second quarter of 2011 and by 23% over one year.
  • In 2010 the French spent a total of 31 billion euros on the Internet.
  • The Web should benefit from the crisis, according to a study by OTO Research carried out online. 80% of respondents say they should use the Internet to buy cheaper.

 Source Journal du Net and FEVAD (Federation of e-commerce and distance selling).

Infographic on Internet consumption by the French

Infographic on Internet consumption by the French
Source France-Info

Go further: consult our natural referencing prices.