Tremplin Numérique

Digital marketing: what is it?

Over the past twenty years, the place of digital marketing has exploded within companies. It has become an essential performance lever. A tool that is inseparable from the many business strategies of our 2.0 era.

What is Digital Marketing?

Digital marketing includes all marketing practices used on digital media and channels. Also called " email marketing "Or" digital marketing », it is referenced, from near and far, to all the actions mobilized by companies on the web.

At a time when digitalization has become an essential means of communication, companies call on specialists in the field to take care of their image and their e-reputation. Digital marketing thus designates all the actions whose primary objective is to promote a company, attract new customers via different digital media such as websites, social media, etc.

The objectives of Digital Marketing

There are several reasons to use a digital marketing strategy. First, to increase traffic to your site.

The observation is quite simple, if you want to have a customer portfolio that is growing day after day, it would be wise to natively attract a greater number of potential customers to your site. You will be able to increase your turnover. Yes, it seems obvious, but it still needs to be clarified.

The increase in traffic will facilitate the conversion and transformation rate through your merchant site or your showcase site. Also, this strategy will allow you to improve your customer relationship by introducing new commercial links.

By facilitating exchanges and playing the transparency card, you increase your chances of retaining your customers. Who says loyalty, says more important data collection. You will therefore know your audience better and this will allow you to adjust accordingly. Everything is connected !

Scalable tools

90% of web users spend twice as much time online today as they did 10 years ago. This observation makes it possible to achieve a change in the consumption and communication patterns of the population.

This field being in constant evolution, you have to hang on to follow the trends and not miss the train. The tools implemented are very numerous and difficult to list as the digital evolution is rapid. You can find the web, social networks, SEO, SEA (Google Ads), emailing, blog articles… and many more in mobile marketing (mobile applications, geolocated notifications…).

In other words, technology is for the benefit of businesses and their visibility. Digital marketing uses all the levers to play elbows in a market that has become very competitive.

If we observe the Annual Digital Report de We are social et Hootsuite, we see that digital is no longer an option, but a mandatory strategy in 2022 if you are getting started and want to continue.

This report gives us the latest international data on digital, social networks and e-commerce for the year 2019. Here are some figures that should convince you:

• For the month of January: there are more than 5 billion unique mobile users worldwide. This figure is increasing by 2% per year and is equivalent to 100 million users.
• 4,39 billion is the number of Internet users. This figure is up 9% compared to the previous year.
• Social networks have a number of users of 3,5 billion, or 10% more than for the year 2018.
• Finally, 3,26 billion people use social networks through their mobile devices. A figure, too, in full growth. We recorded a 10% increase compared to the previous year.

That makes them potential customers!

To sum up, if you don't live in a cave and are getting into entrepreneurship, you're bound to need to manage all of these tools before you get into the pit. Whether you opt for a digital strategy based on inbound marketing or content marketing, all you need to remember is to surround yourself with the right people. Collaborating with digital marketing specialists is the best solution to survive in the market and generate leads.