Why is SEO important?

There are several web marketing methods to promote your business. Among these, the natural referencing (SEO) is arguably the most effective. In digital marketing, there is no point in having a beautiful website if it is unknown to the public. This is precisely where SEO comes in, to give visibility to your site by positioning it on search engines. But more concretely, what is SEO? What are the strengths? Who to entrust it to? Zoom !

What is natural referencing?

Acronym for Search Engine Optimization, SEO refers to all actions and techniques deployed in order to optimize a website andimprove its ranking in organic search engine results. To another extent, it also designates the criteria on which search engines, especially Google, are based in order to classify the results they offer to Internet users following their requests.

In either case, SEO only encompasses natural results ranked by the relevance algorithm search engines. This therefore assumes that advertising results such as Adwords are not affected by natural referencing. To allow you to achieve your visibility objectives, SEO must meet specific rules: so that all standards are respected, call the Tactee agency, a webmarketing company in Lyon specializing in SEO precisely.

SEO: how does it work in practice?

To implement an SEO strategy, the first thing you have to do is understand how search engines work, Google in particular. In fact, it will be necessary to rely on the positioning criteria developed by the number 1 of search engines in order to claim the first page of search results. If at the beginning of the web it was enough to create a website and content to "do" SEO, today the rules have changed. Due to competition between web players, the requirements are greater.

Indeed, several levers must be activated today if you want to have better rankings than your competitors. To do this, your web marketing agency will first do an SEO audit of your site in order to identify its strengths and weaknesses. Then, she can implement a plan and actions such as:

• technical optimization so that the site is readable for search engines
• keyword study
• writing optimized content for the web and integrating the keywords targeted upstream
• netlinking by soliciting external links to increase the popularity of the site

Why do natural referencing?

To have visibility on the web, you must attract significant and qualified traffic to your website. Gold SEO is the source of traffic par excellence, the best channel to attract many visitors to your business platform. As proof, in France for example, Google is used by more than 40 million people per month, or two thirds of the French population.

SEO also takes a position on search engines. It is indeed proven that the sites which are in first position Google profit from 36% of clicks, against 33% for the second and 21% for the third. Better still, the first page of Google results is the object of 9 clicks out of 10. You can already understand the value of being in a good position on Google search results.

What are the advantages of natural referencing?

SEO has multiple benefits.

SEO is a guarantee of trust and credibility

Many Internet users have complete trust in search engines, in particular Google. In some ways, they are trusted third parties between the user and your website. Indeed, the search engines interpret the request of the Net surfer and propose answers to him in order of relevance.

For Internet users, if Google positions you in first place, it means that you bring a more informed response to their request. You therefore stand out as an expert on the subject and are therefore reliable. The user's trust in your site will only be increased. At the base of this pole position, SEO obviously.

SEO, a profitable investment

As long as it respects the rules developed by search engines, SEO is a profitable investment. It allows you to generate significant and qualified traffic on your site, without major investment. Unlike social networks or paid referencing (SEA) which require the purchase of space, regular animation and an expense with each click, SEO has no major financial implications. All you have to do here is pay for your agency's services, which are relatively affordable.

However, the repercussions of SEO are substantial and have the advantage of being registered over time. As long as your site does not lose its position against the competition, it will continue to attract visitors indefinitely and for free. Over time, it goes without saying that SEO is much more profitable than SEA and other paid web marketing approaches.

SEO, a step forward compared to the competition

In this war of positions, SEO is the most effective way you can beat your competition. Indeed, only the first positions of Google search results are a source of traffic. With a good SEO, you can precisely claim these first places, this in time, as long as you adopt the best practices.

To do this, you must:

• monitor and be up to date with developments and new SEO practices
• improve the performance of your site from a technical point of view (loading speed, mobile friendly, Core Web Vitals, etc.)
• produce qualitative, rich content and publish it at a determined frequency

SEO, why associate a web marketing agency?

You will certainly have understood the important issues related to SEO. Likewise, its technical and practical requirements are self-evident. He therefore calls advanced and proven skills. This is all that a web marketing agency specializing in SEO offers you. She has various skills and performs the monitoring work we spoke about previously on the evolutions and novelties of SEO.

A web marketing agency ensures the success of your SEO approach and uses its experience to put you first on Google. An SEO agency is also a guarantee of professionalism, the assurance of careful work, in harmony with the rules of SEO. It is also support from A to Z.