What do you need to know about how a conversion funnel works?
Using the right tools and strategies promotes the success of any web project. The conversion funnel is one of the means used by several companies to increase the number of their customers. Find out more about it in order to better use it to improve your business performance.
In this section:
What is a conversion funnel in marketing?
Le conversion tunnel, also called conversion funnel, sales funnel or prospecting funnel, is the illustration of the journey that visitors to your website take. It is often made up of several steps that a prospect must go through from finding a product to conversion, that is to say, reaching their goal. It can be a registration, purchase, download, subscription, etc.
The conversion funnel is also known as the conversion funnel as the number of visitors is reduced at each of the stages leading to their conversion. When it is diagrammed, you will be able to easily see that the diameter of the tunnel is gradually reduced until it takes on the shape of a funnel.
What is a conversion funnel used for?
Very often used in the field of e-commerce, the conversion funnel aims to convert a higher number of visitors. Suddenly, he sets up a model of the course of the latter, in order to identify their main needs. It offers the possibility of knowing the conversion rate at each stage of the tunnel. This, with the aim of determining and solving the problems which prevent certain visitors from going further.
What are the stages of a conversion funnel?
It should be noted that there is no one perfect linear diagram for every business when it comes to establishing a funnel. However, it is important to take into consideration a number of points for its design. In general, the conversion tunnel is made up of four main stages:
- Attract the visitor: this is the first point of the conversion funnel. It uses social networks, SEO, or paid campaigns to increase your audience;
- transform the visitor into a lead: at this stage, it is a question of retrieving the contact details of the visitors, with the aim of entering them into a database;
- convert the lead into a customer: here, the sales department is responsible for implementing a strategy that will convert the prospect into a customer. This is very often achieved by offering, among other things, quality content, training, a free trial, to the lead;
- make the customer an ambassador: this step is intended to promote your products and / or services through your loyal customers.
In short, the conversion funnel is presented as an excellent tool to boost the profits of your business. Therefore, it becomes very important to find a way to include it properly in your marketing strategy.
