Preparing your showcase site project: the checklist
In the era of connectivity where consumption patterns have changed considerably, Internet users tend to search for the products and services they need on the net before going to the store. Companies are therefore led to follow the current and to digitize to present their offers and attract potential customers, and this goes through the creation of a showcase site.
In this section:
What is a showcase site?
As the name suggests, it is an open window which allows companies to promote their products or services and increase their attractiveness. The showcase site is the ideal solution for both companies and individuals.
The showcase site is different from an e-commerce site. It does not allow online sales. Its main objective is rather to ensure a presence on the web for a company, an institution or even a self-employed person… In other words, the showcase site gives you visibility and connects you to your customers.
What is the utility behind the creation of a showcase site?
The development of a showcase site offers many advantages:
- Prospecting and attracting potential customers
- Presentation of the company's products and/or services
- Ensure a presence on the web to retain customers
- Generate traffic
- Strengthen its notoriety and credibility
- Promote and develop its activities
- Improve customer relations
- Win in competition and visibility
The key steps to create your showcase site.
Efficiency, expertise and simplicity are the key words for developing the preparation plan for your project to create a showcase website. You have to ask yourself the right questions: why? and how ?
On a more concrete and operational level, the steps are as follows:
- Make a competitive study, determine the objective of the site and verify the feasibility of the project and its profitability.
- Choose a domain name that should be both easy to remember and easy to pronounce.
- Write a specification.
- To be accompanied by the ideal partner such as our web agency Tremplin Numérique to guide you in the realization of the site technically, graphically...
- Determine the budget to allocate to the project.
- Choose the design of your showcase site which must be differentiating, unique and striking.
- Make sure that it is indeed a “Mobile-Friendly” website, that is to say adapted to mobile devices.
- Optimize the site for natural search engine optimisation in order to be at the top of Google searches.
- Develop a content management strategy that includes key information such as your business address and contact information for your customers to contact you. Beyond the text, web content is also composed of a logo, images, videos, animations and graphics…
- Save and back up your data ideally on the Cloud.
- Put your showcase website online safely and embark on the adventure of digital transformation.
And to conclude: our 3 expert tips
- Opt for clear, rich and relevant content while trying to highlight your most attractive products or services that illustrate your value and your vectors of differentiation.
- Choose a simple and intelligible design to a better user experience. Indeed, a user who is bored or lost on your website will not use your services.
- Bet on quality and ergonomics, this is the more than perfect duo. Indeed, the showcase site must be impeccable just like the window of a luxury store.
