How to choose the ideal showcase screen for your point of sale?

There are many reasons for using a screen in the window. Among them, the main reason is that the showcase screen improves the visibility of your store and communicates more effectively. In addition, it has been designed to withstand all the constraints of an outdoor screen. Opting for a store window screen is therefore an excellent way to attract customers, but only if you make the ideal choice.

Screen brightness: an essential criterion

Indeed, although the screen of a window is installed inside, it is subjected to strong constraints of luminosity which come from the outside. But the purpose ofshowcase screen is to communicate outward. The screen must therefore be visible at all times, regardless of the weather. To do this, you will have to choose a screen that generates more light than daylight, especially when the window is exposed to the sun.

Depending on its exposure, the normal brightness of a display screen should be around 3000 cd/m². Some screens can go to 3500 cd/m² while other consumer products are only around 1000 cd/m². To benefit from better brightness, it is advisable to turn to LED screens.

The size and location of the storefront

The showcase screen when properly installed acts as an advertisement. Indeed, the showcase screen makes it possible to attract the gaze of a large number of people, even from a distance. It is therefore an effective means of marketing. But for this to be the case, it will be necessary to play on the size of the window advertising screen. Indeed, when your targets are passers-by passing in front of the shop window, favor small screens and high image quality. On the other hand, if you want to communicate to passers-by located several meters away, prefer a large screen. This will allow the message to be large enough to be seen from a distance.

The objective of the screen as well as the budget

Indeed, the choice of the screen will also strongly depend on what you want to do with it. If your goal is to share information with a certain reading time, choose a proximity screen. On the other hand, if you want to get noticed, the LED screen is the best solution available to you.

Besides, you also need to consider your budget. Depending on the technology and size, the price will be higher. This is because monitors are cheaper than LED screens. But in any case, even a simple monitor offering a rather interesting luminosity costs thousands of euros.

The benefits of digital storefront screens

Nowadays, showcase screens are bright, imposing and easily integrate into their environment. It is a solution widely used by large brands, because it allows, among other things, to boost sales. This is mainly due to the fact that its screens can dynamically display advertising messages almost instantly. In addition to being an effective marketing solution, its screens are therefore very practical.

Ultimately, display screens are excellent ways for stores to communicate to the outside world. They are practical, effective and allow you to generate more sales provided you make the right choice.