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Offer a optimized web experience has always been the primary objective of Google. Since its creation on September 4, 1998, the web giant has not stopped improving so that these users can get a pleasant experience when surfing the web. web site. The American Internet giant now uses nearly 199 factors to classify web pages in its index in order to advance the quality of search results.

In recent years, Google has been particularly interested in the user experience and pushes webmasters to take this dimension into account in the development and management of their website. And to assess the quality of web pages, it uses many signals and indicators called Core WebVitals.

In its process of continuous improvement, Google announced the integration, in May 2021, of the parameters of page experience in its classification criteria Google Search.

In this section:

What is the page experience?

This is a set of indicators that provide an overview on the rate of consideration of the user experience of Internet users who consult a given web page.

These indicators, called Core Web Vitals, essentially revolve around;

The speed of page loading
Responsive design, that is to say a website that adapts to several formats (Computer, mobile, tablet, etc.)
The stability of a website
Navigation safety and the use of SSL certificate especially

These different signals from the experience of the page make it possible to indicate the user satisfaction rate when they interact with a web page. Once optimized, these factors allow you to provide your Internet users with an optimal user experience. It will also help you take solid steps towards the success of your Web marketing.

More satisfied, users will show a certain commitment to your website. In other words, it is a win-win relationship, the more you promote the satisfaction of your users, the more your website visibility will be improved in google search results.

How to measure the experience rate of your page?

Everyone agrees, we can only improve the existing when we have a glimpse of the state of play. With this in mind, Google Search has put in place many tools to help webmasters and developers measure the user experience of their site so that they can then increase it.

Here are the top 4:

Chrome UX Report (CrUX) to measure the data collected from real users and learn their opinions
Largest Contentful Paint (LCP) to measure the speed of the site
Cumulative Layout Shift (CLS) to measure the frequency of movement of elements of the site
First Input Delay (FID) to measure the responsiveness of a site to user input

With this multitude of tools, Google provides you with the means necessary to create a differentiating website and to focus on your points of demarcation compared to your competitors. Remember that Google's primary objective is to create a web environment where users can flourish and surf in complete safety.

How to improve the page experience of your website and prepare for this new update?

All the pages on your website that meet the content criteria Google News are eligible. This is also true for all types of articles such as those published on blogs for example. These different criteria are not foreign to professionals in the SEO.

However, we are not all web pros. For this, we will present them to you in a simplified way so that you can boost your page experience and prepare for this news update to Google:

Knowing where to improve, that is, knowing how to identify the places on which to focus and where there is great potential for improvement, is it design, speed or even safety? It is you who know your website better than whoever. In particular, you can use the report of the Search Console for essential web signals to guide you through this important step.
Resolve any issues and focus points that you may have identified during your investigation. And according to the need, you can use for example Page Speed Insights et Lighthouse who can be of great help to you.
Bet on Accelerated Mobile Pages (AMP). Although with the new Google Search update, it is no longer a requirement among Core Web Vitals, it remains a decisive criterion that allows maximize the page experience of your site.

In conclusion, you should know that it is imperative to implement the latest 2022 SEO criteria and to prepare in a forward-thinking way for this new update.

If your website is not yet optimized for an unrivaled page experience, and you are not yet in the top results of Google, it is time to go for your site redesign from our web agency.