The 6 jobs in vogue in digital in 2020
In 10 years, more than 150 digital jobs have been created in France. Thanks to its high employability rate, the digital world particularly attracts young people looking for a job at the end of their studies. Here is an overview of the 000 most popular digital professions at the moment.
In this section:
Communications Manager
To boost its turnover and notoriety, it is imperative for each company to promote its products and services. For this, they do not hesitate to call on the services of a communications officer. The main mission of the Communications Officer is to make the company and its products known. He must not only be an excellent communicator, but must also know how to handle new information technologies and the web in general. The profile of "com manager" can be sought by a communication agency, but also by any advertiser wishing to internalize its communication.
traffic manager
The traffic manager is a professional whose main mission is to generate traffic on websites. Its sole objective: to attract Internet users to business sites (or applications). To do this, the traffic manager must have good notions of marketing, know how to use online communication tools, but above all he must master SEO strategies (natural search engine optimisation) and SEA (paid referencing). These different sources that generate flows allow companies to have a certain visibility on the web. An essential aspect to attract new customers to its site and develop its turnover.
Web Editor
Web writers, who are also proficient in SEO techniques, are highly sought after profiles. Indeed, recruitment announcements in this direction abound on the web. The web editor's mission is to produce textual content, while respecting SEO techniques. To write the texts that are requested, editors can draw inspiration from content produced by other people, but without ever plagiarizing it or copying and pasting it. The required qualities are these: an irreproachable spelling, knowledge of good natural referencing practices, but also an unfailing curiosity, to be able to write on any subject.
Data scientist
The Data Scientist is an expert in computer and statistical data analysis. For this job, it is essential to have skills in data analysis and computer programming. In addition, mastery of big data technologies is essential for this type of position. The goal of the data scientist is to collect and convert data, in order to then analyze it and draw conclusions. These profiles are more and more popular with companies who favor them to improve their performance, and in particular to optimize their customer acquisition and / or loyalty strategies. Today, this type of profile is rather rare in digital, which translates into relatively attractive salaries.
Web Developer
The web developer is the computer language expert. He is responsible for providing technical solutions of all kinds: developing interfaces adapted to the client's needs, improving the functionalities (or correcting the defects) of a site or an application, but also optimizing the back-office of companies. to improve internal work. To practice this profession, it is imperative to master web development languages (PHP, SQL, Java, ASP and others), as well as CMS (content management systems) and other frameworks. Web developers must be versatile, autonomous and organized profiles. Even if many developer positions are created on the advertiser side, these are the web agencies and SSII (computer engineering services company) which currently recruit the most web developers.
Webdesigner
The profession of web designer is also popular in the digital world. The job of a web designer consists of designing the visual identity of a website. This involves the creation of many graphic elements: design of a site, illustrations, banners, animations, etc. The web designer must guarantee the site good ergonomics, easy navigation, a clear tree structure and a consistent visual identity. For this friend, it is necessary to master software such as Photoshop, Illustrator, Flash, etc. Here too, web agencies and IT services companies are in great demand for this type of profile.
