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Although it is still early to be able to determine its impact on the whole world in the long term, the coronavirus will certainly have a socio-economic impact on all sectors of activity. Whether it is to follow the statistics of the pandemic, to find out about the news, to work remotely or to take a break, it is time for digital channels during this period.

Now is the time for businesses to take advantage of digital channels more than ever. Optimizing your online presence or thinking about a digital transformation today is the strategy to adopt.

Here are 4 tips for ensuring the best online presence during COVID-19.

In this section:

Accelerate your digital transformation

Currently, observing the market well, perceiving this crisis from another angle and transforming it into an opportunity is the approach to follow. Such a period only confirms the importance and the urgency of a digital transformation: you have to develop your digitalization and market your products and services via the web if this is not yet topical for your company.

Google queries in relation to online shopping as “online shopping” saw a remarkable peak during the first wave of the coronavirus in France. (March - April 2020).

Merchants who already had a website and social media platforms at the start of the pandemic were able to take advantage of their online presence to offer home delivery services or a drive to make up for the deficit due to the closure of stores. physical.

Rethink your Social Media strategy

Following the constraints put in place by the government to comply with total containment, the French have requested more social networks. According to a study published in the e-marketing journal, in April 2020 alone, an increase of 8.7% was recorded compared to 2019. The number of users observed is 3.8 billion, who on average spend 2 hours and 20 minutes on the platforms of social media.

The Social Media are inundated with publications related to the pandemic, therefore the public needs to see something else. In this containment phase, planning posts that meet the daily needs of your target will be appreciated.

An optimal social media strategy to stay in touch with your customers would respond to the following practices:

Organize direct on your accounts to boost organic reach
Discuss volunteering actions that will help the current state of the country
Increase the frequency of your posts
Focus on the information that will be useful to your audience
Try to entertain your target and be a source of inspiration for them

Optimize your website and your SEO strategy

It may be wise during this time of containment to develop an audit of its website and assess its SEO. Correct 404 errors, optimize your tags, update content, review the design of the site with a redesign, improve loading time ... You have plenty of time to focus on this to acquire more traffic and improve your positioning on search engines.

Google Analytics will help you identify the pages of your site that need to be reworked in terms of content or to highlight to have a better conversion rate of your visitors.

Adjust your advertising budget

All companies have seen their profits drop in some way as a result of the coronavirus. Right now, you have to know how to manage your advertising budget and adjust it to the situation.

A drop in prices and in the number of competitors will be felt, knowing that advertising platforms operate with auctions. The CPC will continue to decline over the next few months, weakening the cost that an advertiser will allocate to a publisher each time a user clicks on their ad. This will sort of gain you the lost market share of other advertisers who will be opting out during that time.

Also take advantage of this moment to assess the need for each technological tool on which you usually perform your online advertising campaigns.