Snapchat was launched in 2011 and has become one of the most recognizable social media platforms ever created.
The key to a successful social media app is to create new features from time to time that make the experience fresh for users, while sticking to the same format that made the app great in the first place.
Snapchat has done a great job balancing its iconic yellow style and functionality over the past few years, adding new features like Bitmojis and Maps.
But the latest feature to make headlines is Snapchat Plus, which launched in June this year.
What is Snapchat Plus?
Snapchat Plus is the paid version of Snapchat, which costs users £3,99/$3,99 per month and comes with a host of exclusive features.
Snapchat Plus allows users to pin anyone on their friends list as their number one BFF, in what appears to be a callback to MySpace's Top Friends List feature. Having someone as BBF lets you track their whereabouts for the past 24 hours via the Ghost Trails feature, although this only works if that friend has their location turned on already.
Users can also check how many people have reviewed their stories with the Story Rewatch Indicator, as well as watch Friend Solar Systems, which notifies users of how close they are to their friends.
There are also more options in terms of themes and custom icons available for Snapchat Plus members, as well as a collection of exclusive Bitmoji backgrounds.
Do Snapchat Plus users see ads?
One of the most annoying things about Snapchat is all the ads that pop up when you browse stories.
Unfortunately, it doesn't look like being a Snapchat Plus subscriber will save you from this problem, as the company has claimed that ads will be part of the core business model for the long term.