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Website: do you have to go through a web agency or not?

It is true that at present many sites offer “website creation” at very low fixed rates. In general a few tens of euros per month allow you to own a site, its hosting and to renew its domain name. More attractive prices than those offered by a web agency. So for people with a solid knowledge of computers and computer graphics, such a solution can sometimes be suitable for a showcase site at a lower cost. However, it is important to know that there are many obstacles to be expected.

A preformatted and non-personal "copy / paste" website

The major drawback of this type of offer is the low personalization that you will be able to bring to your website, whether it is graphics or a personalized tool. Indeed, the generated site will be built from a simple model prefabricated beforehand and already used by many companies on the internet. The pages of the site will be designed according to models corresponding to the content you wish to publish: text, photos, videos. While a website is supposed to represent your company and convey its values, it will be impersonal and not representative of your activities. This makes it difficult to sell products, attract customers or get calls. Indeed, to convert a visit from an Internet user into a prospect, he needs to feel confident, and for that, indicators such as ergonomics, graphics, spelling and animation will be real levers of conversion. . A website that is too simplistic, poorly thought out and with misspelled content will display an impression of negligence and will involve the end of the visit (high bounce rate) and therefore the loss of a potential customer. It is therefore with the aim of converting and giving a feeling of confidence to the Internet user that a unique design and thought out according to the identity of your company will be an essential element.

Lack of human contact

Just like a showcase or a commercial brochure, a website is a communication tool, one of the most important in the digital age. Its main function is to act as the interface between the Internet user and society. In order for this interaction to go as well as possible, the vision of a webmaster (see our vision of the webmaster) is essential in order to optimize your site as well as possible so as not to scare off the visitor upon arrival.

By using an automated website publishing service, it is quite complicated, if not impossible, to reach a competent advisor quickly. Indeed, it is obvious that many specific codes must be respected in order to best convey a commercial message, as in all communication professions.

To ignore them is to lose potential prospects and that is why it is necessary to target the objectives of a site and the needs of the company. A webmaster is used to encountering these issues and dealing with them quickly. In addition to the theoretical knowledge that he brings, he adapts your requests to IT constraints, knows how to solve a problem globally and where to look for the information that is missing, which makes him the ideal partner to build your project together.

If you wish to create a website, even using one of these automated platforms, we invite you to contact us beforehand in order to carry out a free website creation quote and thus together identify the issues related to your website project.

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