Website and blog: what are the differences?
Often, we do not make the difference from a technical point of view between a blog and a website. Whether you already consult sites to learn about topics that interest you or to call on a service provider or make purchases online, you have certainly consulted a blog or a website.
In this section:
What is the point of having a blog?
Thanks to content management tools (CMS), you can design web pages. All you have to do is find a topic, fix the keyword, develop the content plan, write the article and voila. A blog is structured in sections and categories. The goal is for the blog to be fed regularly and often updated so that Google's robots detect constant activity so that they index your articles.
Just as for individuals, the blog is also a way for companies to generate traffic on their website, improve their positioning on search engines, highlight their area of expertise and thus retain their core target.
Blogging platforms
The blog is a platform that simply gives you the opportunity to publish editorial content online. There are several free blogging platforms, the best known are:
- WordPress
- Blogger
- Medium
- Wix
- Tumblr
- Steemit
What is a blog?
New trend, new ideas and new means of communication… the videoblog. Unlike a blog, a vlog is more of a video-like content. The reach of a video currently is better than textual content.
A sort of diary of bloggers, they publish their feedback on products, their private life, their passion, their recommendation, their positions, etc. It is also authorized to mix the contents by adding a text to the video in order to enrich it.
Its handling is very easy, you will need an overflowing creativity, a camera or simply a smartphone to shoot your videos and then upload them to your vlog. Vloggers use YouTube or Dailymotion channels a lot, which are free and do not require great computer knowledge. Besides, you can design your own vlog with video publishing and editing tools, but this is more complex to implement.
Why have a website?
To round off your turnover, being present on the web is no longer an option, but a necessity. For companies, a website represents their identity, the first point of contact with their target audience and, among other things, a virtual business card. Enough to disseminate full information at a reduced cost.
The objectives on the net vary: visibility on the web, the improvement of the brand image, the increase in popularity, the marketing of products, the development of its web database, etc.
Types of website
In order to design and develop a site, a study of the needs is required. You must also think about the budgetary means and the human resources that you are ready to invest in order to succeed in your online communication. Several types of site are available to you, it will depend on the objective of your presence on the Internet and the sector of your activity.
- Showcase site
- E-business website
- Catalog website
- Informative website
- Collaborative site
- Community site
- Institutional site
- an intranet
- A blog
Differences between website and blog
Let's study together the characteristics that differentiate a blog from a website in terms of structure, content, tone, mode of communication and the final usefulness of each.
| Structure | Mode of communication | Contents | Ton | Utility | |
| Blog | In articles | Interactive (comments, reviews) | Dynamic | Informal / Sustained | Animation of community/Development of Notoriety |
| Website | In pages | Unwanted interactivity | Static | Supported | Presentation of products and/or services |
Our web agency offers this type of service, it can in particular take care of your SEO strategy to improve your positioning in the Google SERPs. We will establish together a specification to best meet your needs and decide on the type of website that suits your sector of activity.
