Top errors when launching an e-commerce site
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Top errors when launching an e-commerce site

The industry of E-commerce is today in full effervescence, particularly with the web development and the pulse of the coronavirus in the world. These factors have considerably modified the situation and changed consumption patterns.

To be more competitive, many companies are led to embark on the Web marketing. They therefore change dimension and enter the digital world, a world full of promise and opportunity.

For good develop your business and create a Online Store that brings real added value to your business, launch a plan of attack. However, many companies fall into the trap of “déjà vu” and are directly crushed by making sometimes fatal errors for their business. Here are the most common mistakes that must be avoided to succeed.

Not doing market research

Before embarking on the adventure of the web, it is necessary to know the state of the market and prepare the ground. And this requires a detailed analysis of competitors, customers and existing products or services... You have to know how to differentiate yourself to bring a real added value.

The competitors :

The idea is to be able to fill a real gap in the market and provide a differentiating offer compared to what already exists. For this, it is necessary to study its competitors well to know their offers, their weaknesses and their strengths. This benchmark is essential to find its place and optimize your offer of products or services.

Customers :

It is important to properly structure your marketing efforts by identifying your target customers as a lover. In this way, your e-commerce approach will be very effective. Adapting its offer to demand is now a necessity. It is therefore necessary to identify the problems of your prospects and provide an adequate and relevant solution.

The market penetration strategy:

Once you have identified your target and analyzed the offers of your competitors, you will be able to orient your approach and outline the stages of your strategy. Today's web users are connected, more knowledgeable and much more demanding. The digital world can give you wings only if used wisely.

Not giving importance to security

La cybersecurity is a word we hear more and more. It is also the subject of much controversy. But why ? Internet protection means the personal data security, payment security and personal safety.

You need to provide users of your commercial website all the proofs and guarantees that they are perfectly safe when they fly over your site or when they make their purchases and transactions.

Offer a single payment solution

Although according to The report of Statista “home or work delivery were the most common delivery methods used by online shoppers, with more than 80% saying they used these delivery methods. “, it is important to diversify the payment and delivery solutions to meet the varied needs of users.

And for your online store to bring you more customers, you have to simplify the processes of online orders and purchases reducing them to just a few clicks. Remember that your customers are not all web geniuses.

Neglecting user experience

The number one rule of e-commerce: a happy user is a satisfied customer. With this in mind, consider adopting a UX design to promote your brand image and show your professionalism and notoriety.

The home page in particular is your Noah's Ark. Don't miss your chance to make a good first impression. An outdated welcome filled with advertisements, amateur photos or cumbersome text can destroy your credibility and scare away your potential customers.

It's all about aesthetics. Instead, favor an airy, fluid and intuitive design that adapts to different browsing formats. This will greatly stimulate the desire to buy.

Set content aside

This is a common mistake that causes many defeats. Many confuse content with text. Content is a whole pedagogy, it's also a logo, an image, a video… Avoid using complex and sterile jargon that brings no added value. Address your users as if they were in front of you in your store. Also try to diversify the contact options (telephone, social networks, email address, etc.) to answer all the questions of Internet users and reassure them. You also have to be vigilant and not bombard your customers with useless information.

Damage the image of its products and services

Amateur photos, incomplete product sheets, little information… these are errors that will damage your brand image. Photos are the first factor that will seduce your customers, so they must be impeccable to promote and show the beauty of your products and services.

As for them, the product sheets have the role of bridging the existing gap between the online business and in store. They must therefore answer all possible questions from your customers by giving all the demarcation points and the necessary information (dimensions, colors, price, quality, materials, sizes, sizes, functionalities, etc.).

Go it alone and not be accompanied

Many underestimated the workload and the process and thought it was easy to get started digital transformation. However, the world of the web is full of unforeseen events, difficulties and vagaries that can crush you as soon as you take the first steps.

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