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SEO vocabulary: lexicon and glossary

Decipher the jargon of SEO referencing : new technology always invents new terms. In particular, whenever new uses appear. Here are the words of SEO to know.

tree : editorial structure of a site (including sections, sub-sections, transverse links, etc.)

Information Architecture : structuring of data and reading paths of a website

Backlinks : hypertext link present on a website and pointing to another website in order to bring it traffic and/or SEO juice

Carewords: meaningful terms in reading

Editorial charter : reference document which describes the editorial formula of a site: tree structure, sectioning, rules of design, writing, formatting, validation and calibration, templates, editorial zoning, etc.

CMS (Content Management System) : Software in which one creates, one modifies and one manages the contents on line. Some companies call it their “back office”

copywriter : writer of promotional texts

Copywriting : writing promotional texts

Keywords : the most significant and structuring terms of a text. They are automatically indexed by Internet search engines so that they can then find the web pages corresponding to the keywords searched by Internet users.

Web Writing : Way of designing and writing content visible on the screen (texts, links, multimedia content, etc.) that adapts to on-screen reading described by international studies.

Editing : organization, formatting and staging of content on the screen (texts, images, links, multimedia content, etc.).

Eye Tracking : video recording and study of the way Internet users look at the screen. These studies indicate in which order Internet users read a web page, how much time they spend (in milliseconds) on which areas of the screen, on which links they click, etc.

Hypertext : referral system (hypertext or hypertext links) allowing to go from one Internet content to another from expressions or clickable zones.

Micro content : Small typed information modules offering varied and complementary points of view to a main content. Examples: " The 10 cult expressions of teens "; " The top 5 tax-exempt investments "; " The 3 key dates in his life "," Synopsis of the film "...

rewriting : re-writing of content and editorial devices (titles, intertitles, headings, texts, page names, links, etc.). This operation involves checking, editing and correcting texts in a given perspective (improvement of natural referencing, enrichment of the reading experience, consistency of content, etc.).

SEO (Search Engine Optimization) : optimization of the various parameters of a page, of a site (code, tags, titles, texts, links, images, etc.) intended to facilitate the work of internet search engines and to obtain a better ranking of content. Learn more: SEO definition.

Rebound rate : percentage of Internet users who left the page immediately after landing there, without having taken any action.

Conversion rate (or conversion rate) : percentage of orders per visit, on an e-commerce site.

Usability : functionality, service, information which brings a value of use and which is made easily accessible. Examples of “usable” content: a map that is easy to move and zoom; a personal info alert, an easy and immediate response that can be given to a blog…

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