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In the digital age and with this health crisis, many companies are wondering about the development of a mobile application. Will a mobile app increase your notoriety? Does this represent added value for your business? Is it a real advantage to have a mobile application in addition to a responsive website for certain sectors of activity? Let's study together the advantages of owning one, and how to be well prepared to succeed so that it best meets your needs and the demands of your customers.

In this section:

What exactly is a mobile app: Mobile app VS web app?

There is some confusion between mobile app and web app. The web application also referred to as a responsive website is viewable through a web browser and indicates the fact that the website which is designed and developed to be adaptable to several media and different screen resolutions. That is to say that the mobile application can be consulted from a computer, a tablet or a smartphone. On the other hand, the mobile app is software that can be installed on smartphones and can be accessed directly from an icon in the menu of your mobile device. It can be downloaded for a fee or free of charge and developed according to the mobile phone operating system (iOS from Apple, Android from Google, Windows Phone from Microsoft, etc.).

The benefits of a mobile app

Having a mobile application is much more advantageous than a site in mobile version. According to statistics published on Statista in France, 99% of people between the ages of 18 and 39 have a mobile phone, 97% of people between the ages of 18 and 59 have one, 93% of people between the ages of 60 and 69 use mobile phones. smartphones and 86% of people aged 70 and over have one.

Improved brand awareness

Having a mobile application is much more advantageous than a site in mobile version. According to statistics published on The report of Statista in France, 99% of people aged 18-39 have a mobile phone, 97% of people aged 18-59 have one, 93% of people aged 60-69 use smartphones and 86% of 70 years and more have one. To increase your notoriety, make your brand a modern player and be closer to your customers, creating a mobile app is becoming more and more essential. In this way, you will get more people talking about your products and/or services than putting a new website online. This will materialize even more if you use an innovative solution that highlights connected objects.

Accessibility optimization

The design of a website is first done for the desktop version and then it is adapted to the responsive mobile version. There are still societies that do not adopt this practice.

From the moment we are going to design and develop an app, we think directly MOBILE! That is to say that the application should not have the same content as the website, but rather transport the user to a new, completely different experience, by:

Summarizing the content to be displayed;
Choosing the essential and useful features;
Working on ergonomics by optimizing the design.

By using the "material design" design rules proposed by Google for example, you will have the possibility of standardizing your interfaces, which will allow you in particular an agile handling of your application.

Sends push notifications

The average open rate for B2B email campaigns is 22%. It varies within an interval of 14.50% and 29.64% depending on the sectors of activity and the sources. These figures were published by the Plezi agency on a study carried out in 2018 and 2019 by IBM, Campaign Monitor, Mailchimp and GetResponse.

This rate is visibly lower than that of push notifications with a better conversion rate. Mobile users generally connect to micro-moments of the day when they must be taken advantage of through vibrations, sounds, tablets or banners in order to arouse their attention.

Monetization of your mobile app

There is real potential for a company to be able to make its mobile application profitable, by purchasing it, increasing your sales, offering a premium service or in-app purchases, publication of advertising, sponsorship, etc.

However, it is important to have a mobile version of the website in parallel. If we take the example of an online sales site, not being present on the web would be fateful for sales.

Bringing physical and virtual together

In this time of health crisis, the creation of bridges between the digital and the physical becomes an obligation. All the brands promote “click and collect” which is currently in vogue.

This method of online reservation and then in-store purchase facilitates ordering. This is where the mobile app enters by sending push notifications to customers afterwards so that they evaluate the product and/or service by leaving a note on the dedicated app.

Prospecting is also more precise and better targeted by addressing prospects approaching your physical store and possibly sending them your reductions thanks to the geolocation system.

What questions should you ask yourself before developing an app?

Smartphones are an integral part of our daily lives. As a company, you have to identify the need before embarking on the design of a mobile application for your business.

Here are some questions to ask yourself before taking this step: