Who is the PASID method intended for?

It is intended above all and mainly for e-merchants, but also for digital agencies and e-marketing consultants whether novice or expert.

What is this method for?

It is used to control your costs, measure the profitability of your e-marketing actions and identify the impact of e-marketing levers. It is an analysis methodology whose purpose is to facilitate the final decision-making on your campaigns.

What is it ?

It is now estimated that more than 50% of conversions come from several acquisition channels on an e-commerce site. In this context, performance attribution is becoming a major issue for all digital marketing players. With the diversification of acquisition channels, it is now essential for all e-commerce sites to have a good knowledge of the performance of each e-marketing lever.

With the PASID method, it is strongly advised to master the 5 basic commands of regular expressions.

5 key steps of the PASID method

DIGITAL

The presence (and the exclusivity) will allow you to have an initial estimate of the level of importance of each e-marketing lever.

allotment

The attribution makes it possible to obtain precise results as well as the performance of each lever, with an ROI'ste vision.

segmentation

Segmentation will allow you to identify the role of each e-marketing lever (discovery, influence, finalist)

Interaction

The interaction makes it possible to identify the relationships between certain levers.

Decision

The decision phase is characterized by multi-attribution reports, reports by lever and infographics which give an overview of e-marketing performance.

Conclusion

Very precise method, compatible with Google Analytics but paying. Nevertheless, the segmentation of keywords and the creation of e-marketing levers makes it possible to obtain ultra-precise analysis reports and therefore to make optimal decisions quickly.

This method is still complicated on large e-commerce sites, because the levers are numerous and suddenly the method becomes time-consuming.

In short, it is a method that deserves to be tested despite some improvements and simplicity that remains to be developed.