The importance of the domain name for the site of his company

A domain name can easily be the source of the success of an e-commerce site, so registering a domain can be useful to you in more ways than one. This can also apply to an exchange platform or a showcase of a large production company.

An entrepreneur who has gone digital knows full well that the notoriety of a company is a factor that allows him to rank on the first page of Google search results.

This is where the usefulness of a successful domain name for the company site lies.

Where to register your domain name?

Nowadays, there is no need to explain the full scope of a website for a company and its activities. No one can deny that a website also relates to the activity of an economic entity.

During the first phase of creating your project, you will therefore be called upon to think about a reliable, practical and impactful professional domain name for your entity. For professional domain name the same rules and requirements apply. Before submitting your request to an approved service provider (a registrar), you will check the domain name available on gandi for exemple. In some cases, it will be necessary to check whether your name is not covered by a trademark registered with the INPI. You will then be able to register your domain name.

These service providers can also offer you additional services such as the design and creation of your site, its hosting, or even an email to your domain name. You will then choose a suffix that suits your activity and your environment. For entities under French law, .fr is highly recommended for many reasons. It is a suffix that reassures and sends a strong signal to your partners, your customers and your immediate surroundings.

In some situations, you will need to choose more than one suffix in order to preserve your domain name. In addition to the FR domain name, it will thus be possible to reserve .com and .eu.

Think about the message sent by his domain name

As you already know, choosing a domain name is a decisive action for your business. This is the name that will carry its showcase site for many years. It will therefore be necessary to think deeply about everything that this domain name conveys in terms of meaning, information and messages. This is a detail not to be taken lightly. It should be designed with great care for many reasons are practicality and efficiency.

Know that this domain name will be the access door and the address of the company for all your partners, your customers and the general public in a global way. It will be visible on your communication media, your administrative documents, on posters, social networks, etc. Preferably, your FR domain name should be easy to remember, write and understand.

Avoid anything that can complicate its transcription and use on the different connection terminals. Sometimes it is even convenient to choose a name that passes easily internationally. This will allow you to score extra points.

Evaluate the power of your domain name for a site or a blog

Several techniques can help you evaluate your domain name. This action is, of course, a necessary gesture in order to know the value of your domain name and to measure its impact on the web. Many people decide to create a blog to monetize, but they often forget to carry out a relevant analysis of their domain name. This can be expensive, or even compromise the chances of success of the project.

Thus, if you do not hire an evaluation service, you can check certain criteria that provide information on the scope of your domain name. This is, among other things, the spelling of the URL, the relevance of the name used (possibly keywords) and the popularity of your extension. A FR domain name is not necessarily more powerful than a COM domain name.

With a domain name with high added value, you are able to tell yourself that your presence on the Net is effective and reliable. It is a criterion of success and a factor that can help propel your business to higher levels. This professional domain name is easy to remember and respects the main SEO rules. His SEO is therefore more than optimized.