What studies to work in digital marketing?

With the rise of e-commerce, having a digital marketing skill is important. It makes it possible to optimize sales strategies in order to increase the profits of companies and individuals. However, to be a good digital marketing manager, it is essential to follow appropriate studies. Where and following which courses? Find all the necessary information here.

Digital marketing: a growing field

The goal of digital marketing is to make sales. For this we rely on different digital channels. Marketers build their strategy around social networks, videos, search engines. This approach is proving to be truly effective because nearly 5 billion people use the internet worldwide.

The technique of marketers takes place in three stages. They identify and attract the attention of targets. Then they turn them into customers. Finally, they make them loyal. To achieve this, different skills are implemented, including advertising, affiliation, SEO, SEM, etc.

A priori no need for long study to do digital marketing. Facebook and Google are easy to use. Between them, these platforms bring together hundreds of millions of users worldwide. It is therefore possible in a few tries to carry out advertising campaigns there.

However, to progress in the field, it is advisable to follow higher education. As marketing skills are numerous, it becomes difficult to assert oneself properly in the field by only mastering advertising strategies. Training therefore becomes a necessity.

Which schools for training in digital marketing?

Studying in digital marketing is possible for anyone interested. At the undergraduate level, university institutes of technology offer professional courses in digital marketing. For a specialization in digital marketing, the major business schools offer very interesting training. Added to all this are professional schools specializing in digital marketing, such as web schools.

University institutes of technology

The IUTs train within the universities in the practical courses resulting in professional trades. The degree in digital marketing allows the student to master the specificities of this field as well as the professional techniques useful for exercising in active life. More concretely, we learn, for example, to manage the customer relationship, to sell a product, to carry out communications, etc.

In general, between IUTs, the training baskets are not different. The student acquires the necessary basis to become professional in a master's degree in digital marketing or to enter working life.

Apart from the IUTs, other establishments offer training oriented towards the field of digital marketing. These include, for example, the IAE of Lille, the Toulouse School of Management, etc.

Business schools

They mainly train in all areas related to digital marketing. Generally these are large schools such as Emlyon, Em Normandie, INSEEC, etc. In professional masters, quite interesting training is offered in digital marketing, communication, flashions, branding, etc. Most of the time, they are delivered in English in order to allow the student to exchange more easily with English-speaking actors.

The Grandes Ecoles also offer short courses. They are intended for digital marketing professionals who already have experience in the field. For example, the HEC Paris EXECUTIVE MARKETING AND DIGITAL CERTIFICATE program lasts 12 days face-to-face. It aims to put strategic thinking back into any marketing decision.

There is no obligation to enter a business school before exercising in the field of digital marketing. However, these establishments have been training in the field of sales since their creation. Since the advent of online sales, they have updated their modules to adapt.

The major business schools are mostly in partnership with companies. This allows students to evolve in a professional setting right out of their training. The proximity between training schools and companies also makes it possible to carry out case studies. Generally, business school teachers are also consultants or employees within companies. This reality facilitates mixing between students and teachers.

What courses are offered?

Undergraduate courses generally last three years. In the second year, the student can carry out a practical internship within a company. In the third year of the license, a compulsory internship is required. However, the student can opt for a search.

In master, the training course is two years. It includes a program of specific and very rigorous courses. For months, the student is trained to become a general expert in digital marketing or in a specific field. The second year of the Master's is often reserved for immersion in a company. For a maximum of 6 months, the student applies the skills acquired and discovers his field in practice.

Some bachelor's and master's courses take place alternately. These courses are offered for working in a company while following the courses (3 days in class, 2 in the company). The program in apprenticeship in digital marketing is ideal for workers who want to update their knowledge and discover new useful methodologies and techniques in digital marketing.

Many voices lead to learning digital marketing. You can self-learn proven skills. However, being trained by an institution allows you to better understand the challenges of the field and update your knowledge. The certifications issued by the various schools and platforms such as google are also proof of an acquired skill.