SoLoMo: marketing definition

SoLoMo, behind this term, hide the three aspects of today's trade. It is the contraction of social, local and mobile, which represent the key vectors of sales via the Internet. Essential vectors these days to hope to see its turnover increase and cope with new consumption habits.

SoLoMo: the social factor

The growing success of social networks makes it an essential support for the reputation of a web store. Indeed, on these networks, Internet users exchange tips or advise each other. The ability to mobilize a community around information makes these networks fundamental interactive tools for the visibility of a business. Positioning on those generating the most visits is essential. It is an established fact that a shop's window now passes through its presence on Facebook, Twitter or even Pinterest.

SoLoMo: the local factor

Today's consumer plays proximity. What about supermarkets and gigantic brands, neighborhood shops are popular and can take advantage of this craze. The goal for these businesses is therefore to highlight their offers via media and features that are increasingly used by consumers. It therefore becomes strategic for beginners to be present on geolocation tools such as Google Maps via Google's Local Business Center. Also, integrating group purchasing services such as Groupon or local social networks such as Meyou (social shopping network in the city of Nice) can boost sales and the notoriety of a business.

SoLoMo: the mobile postman

Internet users are increasingly connecting to the Internet via their mobile phone or touch pad, to the detriment of the traditional PC, which is losing speed in terms of connections. The mobile phone has therefore become essential in the development of a web business. Setting up an application or a mobile site with a natural search engine optimisation geolocated can therefore make sense to increase your potential customers. Also referencing your establishment on widely used applications such as Tellmewhere, Plyce or Thank you Charlie should boost your activity.

SoLoMo: how does it work?

The idea is to attract the customer to the store, through a free gift or a reduction voucher obtained via Facebook, for example. The customer is thus potentially a buyer of other products present in the store and, if he is satisfied, will share them with his friends on the social network. He can also be approached, via his mobile phone, when he is doing a search for a local business.

How to take advantage of web innovations?

Social networks and mobile phones have completely transformed the approach to the Internet and they are now two essential tools for the success of a commercial site.

Relevant positioning on the most dynamic platforms, geolocation to attract your neighbors and a Smartphone application (or a mobile site) meet the current essentials in terms of sales. They will guarantee optimal visibility of the site and an increase in turnover.