Running out of content ideas for your blog?

" I know ! We are going to publish a text about the magnificent view from the room on the second floor! exclaims this manager of a small hotel in the PACA region. Suiting the action to the word, he sends a brief to his favorite editor, with a half-line instruction and two or three keywords of his own...

Do you find this absurd? And yet it is the reality! Most web professionals know why it's important to have a blog, but don't know how to nurture it.

We're among ourselves… have you ever run out of content ideas for your blog? To rummage through competitors' sites to find content ideas? To follow your instincts? We've all been there, don't worry.

How not to fall into a dead end? How do you come up with content topic ideas for a blog?

Content Ideas: Poorly Chosen Terms

When it comes to content for a website, the term “idea” gets a bit tangled up. Indeed, the expression "idea of ​​content for a website" suggests that the simple fact of taking a sheet of paper and a pen is enough to list subjects which will then be the subject of content writing. While this is how many sites and other blogs work today, the process is unsustainable for multiple reasons. In terms of SEO referencing, because it's SEO that it's about since you want to give your blog the visibility it deserves, it's about betting on real user issues, that is to say answer questions from Internet users. Admittedly, the view from the room on the second floor of the hotel we are talking about is rather magnificent, but what impact will this text have once published on a blog?

Before wanting to find content ideas for a website or a blog, it is necessary to put things in perspective. Your objective should be twofold, each time you want to publish content. Each article, each text must answer the following two questions:

• Does the text published on my blog respond to a concrete and important problem for Internet users?
• Does the text published on my blog add value to it?

In the example we used earlier, talking about the view you get from the second floor room in this hotel in the PACA region only answers the second question. It is certain that Internet users who wish to book in this hotel will be interested in the fact that the view is breathtaking. Nevertheless, the same text will in no way answer the first question, since any hotel manager is very good that the choice of an establishment is not made solely on the view…

Is this content idea ridiculous? Certainly not ! It is interesting and, rather than inserting it in a blog, should be considered to be part of the texts on the various pages of the site which present the establishment and its services.

Conclusion: When it comes to blog content, it's not about ideas, it's about techniques.

First secret of content creation: questioning

Before brainstorming content ideas for a blog, think about the different pain points your customers want to solve. For example, if you sell dental hygiene products, your customers are interested in the health of their teeth, the beauty of their smile and the freshness of their breath in particular. It is very likely that if you revolve around these questions only, you will very quickly be limited in terms of content ideas. We will therefore have to go further, by reflecting on all the issues associated with teeth, smiles and oral health. And suddenly, you will realize that these issues are extremely broad: the foods to eat, those to avoid, the impact of sugary drinks on tooth enamel, cavities in children, etc.

In other words, it's about finding questions, those that the Internet users who make up your audience are asking. It is also by asking us the question: "How do I find content ideas for my blog?" » that we wrote this text!

To find inspiration...

At first, like after a while it can be difficult to find content topics for your blog and your creativity may dry up. Take a look around forums, search engines, and ask and ask the same questions you have already answered. You will certainly find some interesting avenues of inspiration there.

Don't forget the keywords!

For the content of your blog to be in line with the first point mentioned above (does the text published on my blog respond to a concrete and important problem for Internet users?), it is imperative that it can be found by your customers. and leads. To do this, it is obviously out of the question to do anything and everything, such as stuffing keywords for example. It is also out of the question to publish articles that have neither head nor tail, at the risk of damaging the image of your site and therefore of your company.

Nevertheless, a thorough study of the keywords to use is important. You know very well that Google works on the basis of algorithms, therefore robots, which you have to learn to master… or at least to use. In this case, keywords are part of the essential components that allow Google and other search engines to find your site and present it to Internet users who ask a question.

The writing of content for a blog and the generation of content ideas must therefore be done on the basis of an analysis of the keywords beforehand.

Set up an editorial calendar

At the risk of falling into the trap of writing one or more articles each week, using the same method each time, you risk making content writing for your blog time-consuming and tedious. Better to undertake things in a holistic way, working on an approach that will allow you to answer several questions over several weeks, or even several months.

To do this, your study of content, theme and keyword ideas must be done in one block. This way of doing things will also allow you to ensure that the content of your blog is perfectly consistent. Once the subjects have been defined, it is a question of inserting them into an editorial calendar (also called an editorial calendar) which you will stick to over time.

The process of coming up with content ideas for a blog is much more complex than it seems. It calls for in-depth research and SEO techniques that should be mastered. If you're running out of content ideas for your blog, contact a editorial agency.