SEO: mistakes not to make
Google has recently demonstrated sites that have been removed from its index. These sites used illicit “black hat” techniques banned by the search engine. Among others, artificial links, content theft, spam.
If, however, you were tempted by these unsavory methods to improve your Google positioning, be careful, you risk big. Call to order, sanction, disappearance!
Here are the mistakes not to make in SEO:
- Buy links. Google penalizes sites that sell and / or buy link. These link systems are designed to artificially improve your ranking. So flee the platforms that offer you such methods.
- Automatically build links. To speed up referencing, some tools create automatic links either for directories or by exchange with other sites. What Google severely punishes since the update of its Penguin algorithm (2012). Again, prefer the establishment of links made "by hand".
- Stuff your tags and texts with keywords. Another black hat technique! Also called keyword stuffing, this practice has only one goal: to manipulate search engines. Of course Google hates that. It is better to carefully choose relevant keywords to properly target Internet users' requests. Google recommends a keyword density index of between 2 and 7%.
- Steal content. Just like you don't steal from stores, you don't have to steal content from another site to artificially inflate your page volume! And be aware that if a thief steals content from your site, you may be belittled as well. At issue: Google's “duplicate content” filter, which has no interest in displaying the same content 3 times… Just as the Internet user has no interest in reading the same content 3 times.
- Set up so-called "satellite" pages. These pages are present on the site but not accessible by navigation.
In SEO, there is no magic or miracle. Of reflection, of work and of work.
