Le natural reference, also called SEO referencing, is essential to attract qualified visitors to your website or blog.
A good natural referencing, all the more since the algorithmic updates Google Panda et Google penguin, often goes through a so-called "textual" referencing and therefore via the editorial content, also called web editing.
In addition to your texts and images, you might also be tempted to include videos on your website. Problem: even if the video is an added value for your site and for your Internet users, Google can neither play this video norindex.
So, how to optimize your videos for natural referencing?
Subtitles to better reference a video on Google
First, let's take a look at subtitles. They allow you to add text to the image and sound. This text helps Google understand the content of this video. The subtitles in a video therefore make it possible to index it and to compensate for the non-natural referencing of this one.
Another advantage, the subtitles favor theaccessibility of your content and therefore its viewing:
- They make the video accessible to people who are deaf or hard of hearing. The subtitles can therefore, in no case, be neglected. They will attract the attention of an often untargeted audience.
- The video can be watched everywhere and above all discreetly. It is not uncommon, in fact, that during working hours some indulge in a moment of relaxation on the internet. Thus the subtitles will allow viewing in an open space (only during breaks, of course 😉).
If you are not comfortable with video editing, or if your WordPress plugin does not allow you to add subtitles, it is also possible to publish a complete transcription of the video in text form, following of the video.
And for the more lazy among you, you will find on sites like 5euros.com ou Fiverr freelancers who will be happy to transcribe your videos at a lower cost.
The duration of the videos
A good SEO on Google also by the notion of time spent on a given web page. Your video content is no exception to the rule: it must immediately capture the interest of the Internet user and must not exceed 5-10 minutes. Your video must show the main, the essential. The longer it is, the more Internet users you will lose.
Do not hesitate to set up a CTA (call-to-action) button at the end of your video. Thus, Internet users will be able to continue browsing your site, instead of going back and leaving it, which will improve your long-term rebound rate.
The text around a video
To improve your Google positioning and, more generally, your SEO, don't neglect the text around your video. Thus, the description is essential regardless of the platform on which the video will be visible: Facebook, YouTube, Dailymotion (for the oldest among you), or your site itself.
Your text around the video must follow SEO standards: work on titles, quality and relevance of the text, lexical field of the subject, semantic universe, etc.
Sharing on social networks to boost your SEO
Finally, make sure your video is easily shareable on different Social networks, in order to send signals to Google that will be very positive for your SEO: likes, comments, shares, etc.
Make sure your video can be easily embedded on third-party sites. This option (embed) is sometimes disabled on YouTube videos, preventing them from being displayed directly on other sites that would like to integrate it into the content of an article.
Also make sure you have social media sharing buttons on your site, and also check that they are easily identifiable and accessible.
The other advantage is that the more your video is shared, the more visits to your website will increase. And Internet users like to share videos! For example, Facebook users find it easier to share videos than a text-only article. Indeed, the video energizes their profile much more and therefore generates more reactions from their friends. CQFD.