Natural referencing: why promote the long tail?

Le natural search engine optimisation is a very important technique to get qualified traffic to your website. An important step in any SEO strategy is to define the keywords on which you want to position yourself, one of the techniques can be to promote the long tail. Why favor this natural referencing strategy?

What is the long tail?

Unlike traditional natural referencing techniques which consist of using few keywords with great potential, the long tail advocates the use of many keywords with low potential.

Unknown to many webmasters, the long tail is nevertheless a very important SEO technique. Indeed, it has a wider field of vision and encompasses many more queries.

Why think long tail?

Over the years, SEO has become a widely used method. Thus, the competition is very tough since everyone wants their website to be well referenced. Traditional techniques where you only choose one or two keywords no longer perform well because they expose you to more competition.

The long tail has the advantage of better responding to the expectation of requests on search engines. Indeed, when Internet users search with long expressions, the probability is greater that your site will be indexed when you have used the long tail. In addition, the technique is very effective when Internet users search with new expressions that search engines have never encountered.

By promoting the long tail, you therefore give your website more chances of being visible.

But be careful, don't forget the generic keywords!