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Motion design: the art of animating graphic elements

For several years, the motion design imposes itself in all sectors of audiovisual production. In addition to being a very attractive support, it is also the ideal tool to inject into a digital communication strategy for all sectors of activity.

Motion design: what is it?

Literally speaking, it is an English term meaning "motion design". This discipline consists of creating a video by animating graphic elements through digital means. The motion designer thus has the mission of bringing graphics to life by enabling the transmission of dynamic messages.

This discipline is very present in areas related to communication and digital marketing. It is found in particular in advertisements, typographic dressing, web interfaces, video games or even in television dressing.

Motion design has become widespread around us during the last decade with the advent of digital and the gigantic digital transformation taking place within companies.

This digital boom and the technological improvements associated with it have enabled this discipline to impose itself in a dynamic of growth with increasingly powerful software allowing more advanced animations such as the famous After Effects from Adobe.

What is the difference between motion design and animation?

If you've been interested in this field while browsing the web, you've probably wondered what the difference between motion design and animation is. Is it the same? Basically, these are two very distinct terms!

The term “animation” generally refers to moving images. This therefore also includes cartoons or 3D animated films on the big screen. Motion design, on the other hand, is actually a type of animation, a sub-branch of this gigantic field. It focuses on animating graphical elements.

It doesn't try to tell a story like other types of animations that usually follow a precise narration. Motion design is mainly constructed through shapes, objects or texts set in motion. It highlights animated graphic elements that are usually static, such as logos or texts to energize a message.

What is the use of motion design in business?

It's no secret that Internet users are very fond of videos. The appropriate use of this type of media on social networks generates a better rate of engagement, interaction and increases traffic as well as conversion rates on your Grand Site website.

Video plays a very important role in the communication of a product and when we add motion design to it, it can be extremely beneficial for the image of a company.

From a commercial point of view, this technique makes it possible to increase the attractiveness of a product or a brand by differentiating itself from the competition. Realizing a motion design can help to present the agency, its product or its service in a dynamic way to capture the attention of its audience.

Using motion design video is a more interactive and impactful way to convey a message. It is also more playful than a classic static computer graphics as far as the notion of pedagogy is concerned. The aesthetic aspect of motion design makes it possible to reach a wider audience. It can adapt to any industry and can give your message more depth by giving it more reach.

Whatever type of video animation you want to use to represent your business and/or your services, know that it is an excellent strategy to increase the engagement of your audience! Of course, it is a higher cost than a "classic" graphic command, but the return on investment can be very interesting. Don't forget that motion design is above all a tool offering you a visual aid. It is ideal for highlighting important information and explaining the different facets of your business.

To capture the attention of an audience, know that an animation is worth a thousand words!

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