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An Internet site obsolete is the bête noire of Internet users. Everyone agrees, it is very unpleasant and even frustrating to surf a E-commerce site slow and full of bugs and anomalies. Internet users will quickly get bored and will systematically close the window after a few clicks. They will probably head to one of your competitors: the nightmare! This problem will scare away your potential customers and considerably reduce the Conversion rate of your Online Store.

First of all, what is a conversion rate? It is the act of converting a visitor to a customer through an action of purchase, online reservation or contact. Companies are racing to increase this ratio by all means. It is indeed a key indicator of the performance and effectiveness of their commercial website.

In this section:

How does the slowness of your site lead to a drop in your conversion rate?

Loading time a site is a real brake for Internet users who are becoming more and more impatient and who much prefer to change page rather than wait for yours to load. Thus, the number of visitors who will convert into customers will be drastically reduced. And as a result, you are going to have a low conversion rate that does not meet your expectations and inspirations when you decided to go for it. digital transformation and created a website For Your Business.

Remember that your commercial website is the first ambassador of your online branding. Thus, it is important to have to optimize the loading speed of your site. Optimized speed is therefore necessary for retain your customers and attract new ones, but also significantly improve your SEO and moreover to increase your visibility and attractiveness.

Is a UX design really necessary to raise this issue?

The answer is yes and without the slightest doubt! Precisely, by placing the user at the heart of your web marketing strategy, you will be able to improve the UX of your website. A happy visitor means a potential customer. In other words, UX design and the satisfaction of your visitors will allow you to improve your conversion rate. Unfortunately, companies that are embarking on digital processing today do not attach great importance to customer experience. Indeed, according to The report of Statista "In France, 59% of mid-size companies said they had not implemented procedures to optimize the experience of their customers in 2018".

To improve your UX design and boost your online winds, here are the six golden rules:

An intelligible design and ergonomic which allows visitors to feel comfortable while surfing your site;
Fast loading of pages so they don't get bored quickly hovering over your website ;
Personalized Product Pages complete and give customers all the information they need about your product or service;
Improved features that will allow you to generate traffic ;
High quality photos which illustrate the beauty of your products and the demarcation points of your services and which will reflect your professionalism and notoriety;
Multiple interaction options (email, phone number, social networks, address, etc.) so that your visitors can interact with you quickly and contact you easily. People like to feel supported.

More concretely, how can you improve the loading speed of your e-commerce site?

Many solutions are available to you to successfully reduce the slowness of your merchant site and immediately optimize your conversion rate. We have detected the best ingenious tips for you:

Bet on the use of analysis tools to check the speed of your site. You can also do tests via many media (computer, tablet, smartphone, etc.).
Lighten the size of the images by compressing or sizing them while ensuring their quality and definition are preserved to increase Internet users' desire to buy.
Avoid cluttering the pages with a Web content unnecessary which overloads your site and which considerably contributes to its slowness. You have to put what is needed where it is needed.
Use a cache system which will decrease the number of requests sent and therefore increase the efficiency of your online store.
Say no to bugs by choosing smart the host that perfectly matches your needs.
Simplify as much as possible purchase forms so that they are fast. They should be done in just two or three clicks.
Make your website look responsive, that is to say adapted to the mobile format. According to Statista, “We see that when the website is optimized for mobile devices, the conversion rate was around 3%. ".
Favor a system of validation of the fields to be filled in which is done in real time. This way, users won't have to fill out the form multiple times.
Use quick buy shortcuts or flash sale, without moderation.

Although these tips seem easy to implement, this is a double-edged blade. They must be applied correctly in order to reap the benefits. Our web agency Tremplin Numérique provides you with highly qualified experts to guide you in your digital transformation process and develop your business.