How to avoid duplicate content on a website?
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How to avoid duplicate content on a website?

Search engines always make sure to offer the best content to Internet users. It must be one of a kind. That being said, duplicating content harms the SEO of a website. It can ruin the site in question. Duplicate content is defined as copying and pasting content from another site or page that is already indexed. Not only can this reduce visibility, but it is also penalized by Google and its ilk. So how do you avoid duplicate content?

Check content duplication

There are many tools to check for duplicate content. Paid or free, they are important to improve the natural referencing of a website. Screaming Frog SEO is the SEO's best companion. It allows you to analyze the presence of duplicate tags for free. Then, Google Search Console helps you check if your title tags or meta description tags have a high similarity. You can easily see them in the "HTML Enhancement" section. Then you can search for content similar to yours on Google by adding square brackets (“”) to the text. This search engine will then check the external or internal pages. To end this list, Positeo, KillDuplicate and Copyscape are very practical platforms for finding content or a page identical to yours.

How to avoid the penalty for duplicate URLs?

If you need to create two identical pages, there is a way to avoid being penalized by search engines. If you sell a shirt available in 5 colors for example, you will have to create a product sheet for each color. The content is going to be almost the same. This will hurt SEO. To circumvent the situation, you will have to choose the most relevant file to be indexed. Then, add a canonical tag in the header or header of other pages. For example : . This tells Google that these pages are not to be indexed because they contain the same content. This also prevents the main indexed page from being penalized. However, it is possible to use 301 redirects if necessary.

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