Google Web Stories: Features, SEO, and Benefits
Google continues to reinvent itself to provide new and optimized services to its users. It adapts more particularly to new trends, in particular promoted by Social Media to offer a User experience without equal.
This aspect is illustrated more particularly by the launch, on September 23, 2020, of Google Web Stories (GWS). As the name suggests, this is practically the format of Story that we meet on social networks like Facebook, Snapchat or Instagram, but designed especially for the websites with relevant and adapted functionalities.
In this section:
What are the features of Web Stories?
It's a new plug-in innovative open source available free to webmasters and web developers. It is a kind of animated visual or video developed by Google to tell a story in a quick and concise way. The primary objective is to offer different content that can be consumed instantly. While Social Media Stories have a 24 hour lifespan, Google Web Stories has an unlimited lifespan!
This extension is developed mainly on the basis of the technology AMP (Accelerated Mobile Pages). Indeed, having a responsive website is no longer a simple alternative, since users connect much more with their smartphones than with their computers. According to The report of Statista, "People who access the Internet via mobile at least once a month should reach nearly 82% of the total population in France in 2022".
With this in mind, Web Stories are displayed in two ways: in internet browsers or in an article in blog. This offers you many advantages:
- The possibility of offering Internet users unique, rich and innovative content
- Ease of integration with HTML iFrame
- New content ready to be consumed directly
- Un better SEO on the google search engine
- No programming skills required
- No specific application needed for installation
How Google Web Stories Can Help You Increase Your Traffic?
To improve the ranking of your site, you must respect the criteria of Google Search, especially the responsive design, optimized content,page experience and the use of keywords relevant… MPAs allow you to have better visibility for your web page. Especially since the use of new features from Google only increases the traffic of your site.
The Web Stories demonstrate the will of the American web giant to want to improve the user experience with this new dimension. Indeed, as light, interactive and innovative content that does not require a large investment, they make it possible to increase in attractiveness and maximize your conversion rate.
How to integrate Google Web Story in order to optimize the SEO of your website?
It is a performance lever for your site which is still little used. They must therefore be implemented intelligently and in moderation. Here are our tips:
- The length of Web Stories: should they be too short or too long? How many pages? What is the ideal length? The answer is: it all depends on your content and the relevance of the pages. It is recommended that they contain a maximum of 5 to 30 pages.
- The title: focus on prominent and short titles. Also try to use a language that reflects your values, your identity and your brand image.
- Textual content: it must be concise and explicit so that your target can understand the message to be conveyed through the stories.
- Videos: they should never exceed 60 seconds so that the user does not leave your page. Also bet on quality images.
Finally, the use of Web Stories has become an essential lever among Core Web Vitals that will allow you to improve your ranking in Google's SERPs and increase conversion rates.
