New content attracts Google and makes it appear more often on your site
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Google favors sites that regularly offer new products

Sites that put quality text online will always be favored in Google's search results rankings. The new patent filed by the Mountain View firm (Nov. 2015) on the inclusion of news content has only driven the point home. Some tips to stand out from the crowd.

To better satisfy Internet users in their searches, Google expects sites to post interesting content. Spread the word ! Now live (and often updated) sites will be popular. The patent on content that the search engine has just obtained strengthens the rules that Google had already set for appreciating the “freshness” of content. Little reminder.

Create new content regularly

The more you create new quality texts on your site, the more you will attract Google's crawler, Googlebot. It's simple. Each time they discover new content, it will signal to Google that your site is alive and well. So interesting. Each time, the Googlebot will schedule its next pass a little earlier. And so on. Be sure to notify the engine when new pages are uploaded via Google Search Console. In a blog, the date of creation of the contents (the time stamp) will be valid and will send an automatic signal to the engine, the “Ping”.

Update your obsolete content

An online text risks quickly becoming obsolete, and therefore less interesting for Internet users, and therefore for Google. Do not forget to update, for example, your promotions for sales, your category pages, your news ... So that the engine remains attracted by your content, only one solution: update them. And always beautify them.

Only regularly updated and genuinely updated texts will be of interest to Google. The proportion of text changed must be high. Rewriting a single sentence or updating a number will not be enough.

Widely edited content is favored in Google.

Some tips to easily refresh your texts:

  • add some information
  • change the sentence structure
  • use synonyms
  • place it tag <strong> on the few significant keywords most searched in Google
  • add subtitles every 2 paragraphs

Make regular updates

Warning ! To get better positions for your texts, it is not enough to renovate them just once. Only regularly updated texts will interest Google. Do it at least once a quarter or even once a month.

Regularly modified content is promoted in google.

Some blog publishers have taken this logic to the point of absurdity. But it works. By only changing the publication date of their posts in their back office (with a more recent date), with the same URL, they observed spikes in Google traffic to these posts!

With its patents, Google finally tells us that sites are like hotels. When their facade is beautiful, when their staff is friendly, when their rooms are comfortable, hotels take advantage of word of mouth (on Google) and attract visitors!

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