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E-commerce: chain-written texts, 14 reasons to be wary

E-commerce sites think of attracting Google and gaining places by endlessly multiplying the texts of category pages such as " Beige moccasins "," Brown moccasins »… Rarely qualitative, these texts often appear at the bottom of the page, under the product lists. Heavy with consequences, this method may penalize you!

Before you start producing bursts of texts that are supposed to bait Google, think carefully! The thematic texts multiplied by tens or even hundreds may cost you dearly, in time and money. To avoid trouble, ask yourself the right questions.

  1. Will you be able to produce unique content if you write dozens or even hundreds? Differentiated content is the only ones that Google really promotes. Texts made on the model "How to choose red technical sneakers" or "How to choose orange technical sneakers" will quickly be repetitive. By multiplying the texts ad infinitum, you will not know what to say. You risk drying up and producing cloned texts, the pet peeve of Google and Internet users.
  2. What if, after your pages are published, you discover an error in your main text (matrix) and you want to fix it? You will need to correct this error on hundreds of category pages.
  3. It is difficult if not impossible toembed hundreds of category pages in your internal links without harming the user experience.
  4. It is difficult if not impossible to integrate hundreds of category pages in your navigation without harming the user experience.
  5. Write such a quantity of texts demand for qualified human resources Search Engine Optimization and editorials : time and therefore money! This expense could bring more return on investment if it were transferred to other types of attractive content for Internet users and therefore for Google. Practical guides, advice sheets, testimonials, not only provide interesting, engaging and reassuring information for the Internet user, but also coherent "keyword nests" for Google ...
  6. What if the hundreds of category pages created do not meet the goals you set for yourself, or even do you a disservice? If you ultimately decide to delete them, you will be left with a lot of work to delete them all. (and set up future 301 redirects).
  7. One can doubt the effectiveness of the use of such methods. Google is unlikely to favor pages all built on the same content model. The search engine is now able to detect pages that are multiplied and semantically too close (thanks to its latest Panda updates, Quality “Phantom”, etc.).
  8. What if those pages aren't doing well in the rankings? How will you optimize hundreds of pages to make them more informative and richer in synonyms?
  9. What to do what if those hundreds of pages rank well but don't get you traffic? What will be your plan to attract more people to these pages from Google?
  10. What if these pages get you traffic but don't get orders, emails, or downloads? To straighten the bar, you will have to intervene on hundreds of pages for them to convert better (location, text and graphics of buttons and Call To Action (CTA), layout of the page, graphics…).
  11. What if you want to rename the pages or rework the URLs later? A lot of redirects and / or update of your internal links will be expected.
  12. What if some customers see 5 pages that seem identical for the same category? Will your attractiveness, business impact and conversion increase?
  13. Soon enough, everyone will know that you are using poor techniques to attract Google : competitors, customers and, of course, Google!
  14. Your competitors have already exceeded this strategy. What makes you think you will be more successful than them?

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