Website: how to win the design battle?
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Website: how to win the design battle?

Having a website has become a priority for all companies who want to find a place on the web. This is a powerful lever to generate more sales or make yourself known to the public. The website actually reflects the image or professionalism of a brand. As a result, it may or may not give visitors a good impression and encourage them to browse other pages. This is the reason why an essential point should not be overlooked when creating a website: design. Indispensable, this aspect is gaining more and more importance. So how do you win this design battle?

Call on a designer for a design and ergonomic site

To stand out from the competition and generate traffic to your site, you absolutely have to give paramount importance to webdesign at the start of the website creation project. There are many platforms that offer thousands of designs, from which to draw inspiration for website design. Pre-defined templates are available there and can be customized as needed.

However, in order to obtain a unique and efficient website, it is preferable to join a website builder and from him entrust your design design project. This is a professional mastering the field as well as the cogs of design and who knows how to adapt them to each need. Its intervention therefore makes it possible to benefit from a quality site and know-how that cannot be improvised. The website creation agency relies on the latest technologies essential to design.

In addition, you have to take the time to do all the necessary research in order to find a designer capable of meeting expectations. The ideal is to call on an agency capable of providing its clients with a professional and complete team. This should be made up of web designers, web developers as well as SEO experts. It is actually the perfect cocktail for the creation ofa website adapted to the demands of the digital world.

Website design creation
Website design creation

Bet on a purely functional design

The design of a website has an impact on SEO. As a result, the design battle goes hand in hand with the SEO battle in order to obtain a good positioning at the level of the search engines. To achieve this, it will be necessary to bet on a functional design.

The latter must be aesthetic, but the functional aspect must also not be neglected. Even if a website has a better design, it won't necessarily get a better good web referencing if the navigation experience is poor.

The design must be uncluttered and not overloaded with color in order to make it easier for visitors to read the information on the site. This can also encourage them to go to other pages and continue browsing. It is also important that the design maintains a certain consistency on the different pages of the site. In this sense, there must be a harmony between the font and the size, and even for all the characters of the site.

The website must have a good structure to facilitate access to information. Visitors should be able to easily find what they are looking for without getting lost in several pages.

Succeed in your web design by putting yourself in the customers' shoes

In order to win the design battle, you have to take the necessary time to know your customers well. It will be a question of establishing the ideal customer profile by being as precise as possible. The idea is to know how to think of users first when designing the design.

The latter must match user needs while respecting the company's brand identity. For example, a company specializing in the sale of children's products should not use subdued colors, but rather bright colors. Likewise, those working in more serious fields like law do not need to use extravagant typography.

It is therefore necessary to ensure that the design of the site adapts ideally to the profile of the users. This is what will build trust and sustainable and effective communication.

Webdesign agency creation website
Webdesign agency creation website

Use colors intelligently

The site must have a soul and a personality of its own. This is the reason why it is necessary to establish a color palette that will be respected throughout the design. However, it is not necessary to use each color as many times as possible on each part of the site.

It is important to know the strategic areas for the use of colors. These include illustrations which aim to make the pages more dynamic, but also links which are content to highlight. Call-to-action buttons should also stand out from the rest of the content. Likewise, it will be necessary to add good colors to the animations which, like the illustrations, bring the design to life.

As for the photos, they can be edited to better match the rest of the website design. Finally, the plain background is also a point not to be overlooked.

Impeccable design rhymes with useful features

The features that will be included in the design of the website will have a real impact on the user experience. Therefore, they must be chosen with care in order to optimize the customer journey. Features like the contact form, Google Maps and the search module will be of great benefit to visitors.

The main thing is to remain simple in the use of modules and tools while avoiding getting lost by wanting to offer too many features.

Use images well by being creative

Many people use free images taken from certain sites to illustrate certain points. However, you should know that free images do not exist in unlimited quantities. Therefore, it happens to find the same photos on different sites tourism, catering, jurisdiction, etc.

Having the same images as a competitor undermines the company in question. The safest thing is therefore to have images that are specific to it and therefore unique. It is therefore necessary to avoid taking images on the web and instead call on a professional photographer. This one can take beautiful photos of the company and its products and services to ensure a true representation of the activity.

The more authentic and quality the images, the more unique the design of the website will be. This helps to significantly improve the user experience.

Work on responsive design to ensure optimal display on all media

Nowadays, many people prefer to browse the web from their smartphones. Faced with this, it is necessary to create a website that can display correctly on phone and tablet formats.

The ideal is therefore to have a site that will perform as well on a computer as on a smartphone. All the design elements (menu, buttons, forms, pop-ups, texts, etc.) must perfectly adapt to the different existing formats.

To neglect this part of the design would be to miss many customers. A person may be interested in the offers and want to access the website via their smartphone. If the responsive design is not there, then it risks turning back.

Highlight calls to action

The purpose of web design is to convert users. To do this, we must not neglect the calls to action which must be put in place in a clever way. The goal is tointegrate call to action which will serve to engage users without annoying them. We will therefore have to find the right balance. The solutions that exist are the use of pop-up, a form at the bottom of the page or a call to action on the menu.

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