Business: what gifts to offer to your customers to retain them?
Is your turnover improving and you want to reward your customers who have contributed to this success? Gifts are a company's preferred way to retain customers. Common practice, the giving of gifts to its partners helps to consolidate the commercial relationship. In this sense, it is important to choose these gifts appropriately.
In this section:
The specifics of corporate gifts
The business gift or corporate gift differs from ordinary gifts in that its mission is to propagate your corporate brand. Reflecting the values of your company, it should delight its recipient when it is received.
Moreover, you should choose it according to your budget and your pecuniary capabilities. So, if you have modest finances, rule out luxurious gifts that may cause the customer to doubt your credibility.
Today, the gift is used by several companies as a means of communication. By being innovative, you can easily communicate your services to customers.
Note that the corporate gift must be personalized to mark the minds of your customers. Omitting personalization would mean that your action serves only selfish interests. Therefore, use your customers' preferences to please them. Otherwise, you must at least accompany your gifts with an individual message.
Promotional gifts for your best partners
This first type of corporate gift is frequently offered by managers to their most regular customers, employees and partners. The main objective of these gifts is to build loyalty and consolidate the commercial relationship.
Here, these are prestigious business gifts that you must prioritize in order to express your gratitude to your privileged customers. You can thus take advantage of a birthday or a particular event to offer your present.
In this category are found watches, luggage, beauty or fashion boxes for ladies, etc. The same goes for the essential gastronomic gifts, namely boxes of chocolates, champagnes, wines, whiskeys, etc.
Likewise, vouchers or gift cards indicating an outing for two to a restaurant, a spa, etc., are interesting ideas. You can also add “high-tech” items to your list, including tablets, connected cameras, and more.
Advertising goodies to promote your brand
Designed to reach a wide range of potential customers, advertising goodies help promote the company's brand. They are usually distributed in large numbers at large events or at the end of the year.
The Advertising goodies are among the items priced below one euro. Practical and less expensive, these promotional items are a fun idea to give to as many people as possible.
Among these gifts are pens marked with the company logo, mini chocolate boxes, makeup kits for women. Also, organic oriented gifts such as wooden objects, sports mats, perfume samples, etc. will serve to better convince your customers.
All in all, your giveaway should be in line with your business area of business. Although the price is low, choose original gifts.
