Content curation at the service of SEO strategy
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Content curation at the service of SEO strategy

The SEO referrers professionals know this better than anyone: content curation and freshly published content help sort through large amounts of information on the web and present it in an organized way around a specific theme. The work of content curation therefore consists of researching, gathering, editing and publishing relevant information intended for a target audience.

The 5 types of content curation

A content strategy can make room for one or more of five forms of content curation:

  1. Content aggregation, which consists of selecting the most relevant content on a given theme and placing it in a unique place. Content collection is the most common form of content creation. It also matches what online content creation tools and services currently offer.
  2. Content Distillation, a method of content creation that requires more original texts than others. It's about collecting all the discussions on a given subject, in order to create a single set containing the most relevant and important information on a subject.
  3. Content elevation, which consists of taking a group of articles and drawing conclusions from them, thus increasing the added value of the final content.
  4. The mashups, an Anglicism that involves taking into account several content elements in order to create texts around the subject, presenting a particular point of view.
  5. The content timeline, which consists of presenting texts and arguments in a given chronological order.

Google, like all search engines, loves unique new content, specially developed for a website. The more valuable the content, the more informative, the better. However, producing continuous content, unique and fresh content, requires time and effort, as well as a relatively large budget and resources. While it is “easy” to create main content, it is more difficult to create texts that search engines like and keep listing. As such, content creation, the process of using relevant content, is a very interesting technique to implement.

The benefits of content creation

Among the benefits of content curation:

  • The rapid creation of quality content, in relatively little time and with less effort than it takes to create an original piece;
  • A growing influence with a target audience, in order to be perceived as an authority. When you regularly share content, if it is valuable to your audience, and especially if the content in question is not from you, your audience will show you more respect in your industry.
  • The demonstration of the interest you show to other people, rather than just your business. Sharing content from other writers and other sites shows that you care about your audience's interests. You give your visitors the sense of confidence and security they need by showing that you care about what interests them, rather than just yourself. In addition, you will gain visibility.

Content curation: how to do it?

The first thing to do, when it comes to content curation, is to focus on high-quality publishers who offer content that is interesting and relevant to your audience. Then add them to your RSS feed and use tools and apps to find relevant content. When you have identified texts that you want to include in your own content or that you want to share, list them in order to work on them, if necessary. On some apps, adding your own comment adds additional value to the original text. In addition, it allows you to establish your authority and your knowledge for maximum impact with your target audience.

Content curation improves SEO

By sharing content that only links to high-quality sources and enriching them, you build a loyal audience from those same sources. Typically when you link to another person's content, that person will take notice that you've connected with their audience. As your audience grows, your website receives more traffic, which indirectly helps boost your SEO.

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