Badly placed ads: soon to be penalized by Google
Too many ads placed at the top of the first screen could lose points in Google rankings.
« What really matters is how much content is at the top, above the waterline ». Here is what Matt Cutts, spokesperson for Google, released to the gratin of natural referencing, meeting in November 2011 in Las Vegas.
A bit boring information for 2 categories of sites:
- Those who have based their economic model on the sale of advertising space, deemed to be much more effective at the top of the page.
- Those who have followed the advice of the Google Ads program. He has always recommended placing his AdSense blocks ... at the top of the page!
The search engine is also keen not to be fooled by sites that skillfully mix advertising and editorial content. What we called in the print media (in the time of the dinosaurs) “infomercials” or “infomercials”. Communicating, you just have to behave!
