All the reasons to create your first webinar!
Why organize a webinar? What is the point of creating a webinar? Is a webinar really an interesting lead magnet?
The webinar is a powerful tool in any business arsenal – and hosting your own event online is part of a smart business development strategy. If you're thinking about the best ways to attract new customers and grow your business on the web, here are 9 reasons to create a webinar tomorrow morning.
In this section:
A webinar develops your authority and the trust of your users
The organization of a webinar allows your company to highlight its expertise, its knowledge of its industry, its field of activity, its capacities, its skills, its products and its services. Your webinar also benefits from the human element, allowing you to put a real face on your business and help your audience engage and become emotionally invested in your business.
Webinars create business relationships
The benefit of talking to a group of potential prospects through a webinar is that it allows your prospects to get to know you on a much deeper level than they might through a advertisement of a few seconds. In a webinar, you have time for your attendees to get to know you as a person, and build their trust, through the ideas and content you share with them.
Interactive webinars help you understand your target audience
Through your interactive webinars, your business can get to know your target audience, their needs, and their biggest pain points. That said, you can gain golden insight into what motivates your audience and tailor your products, services, and advice as well.
Hosting webinars can increase your brand awareness
Webinars make it easy to promote your business – especially when you're delivering high-quality content. As the webinar can be organized without extravagant costs, promoting your business through a webinar brings an incredible return on investment. A video camera, a computer and you…that's it!
Webinar hosting is affordable, financially
Traditional meetings, seminars and conferences have one thing in common: they are expensive. Your webinar, on the other hand, benefits from the low costs associated with webcasting – all you need is a broadband connection, a microphone and a webcam to get started!
Webinars can be reused
Once you've delivered your webinar, you can reuse your script to provide added value to those who weren't able to attend. By converting your presentation into an e-book, for example, or a series of blog posts, you maximize the potential of your webinar and share it in a new and engaging way with a wider audience.
Recorded webinars: think about it!
By reusing your content, you allow your audience to relive the experience – and video recordings of the event help your audience analyze and understand your content in greater detail. Unlike traditional conferences, it's extremely easy (and inexpensive) to record your entire webinar – and your audience will thank you!
Webinars: a source of additional income
If your business caters to a large audience, hosting a paid webinar can be simple and effective. As long as your webinar has added value for your customers, paying a few dollars to attend is completely reasonable. You get unlimited capacity when it comes to attendees, so your business can quickly turn into a (very) lucrative source of income.
Webinars help grow your list and generate qualified leads
Your webinar registration forms allow you to collect information about your visitors. Moreover, the information and lessons you provide through your webinar are used to qualify your audience, to inform them about your products, your services and your expertise – and thus to create perfect sales pitches.
