Should we outsource e-commerce marketing or keep it in-house?
Your ecommerce business requires a lot of marketing activities to keep the business growing. You need SEO, paid advertising, social media, content marketing, automation, conversion rate optimization, and many other marketing tasks. Who will take care of all these tasks? This is why many ecommerce businesses are asking the question: Is it better to outsource your ecommerce marketing rather than doing it in-house for your business?
Well it depends. There are a few factors you need to consider if this is something you are seriously considering. These factors are as follows
- What is the size of your company ?
- What are your goals ?
- Who is doing your marketing right now and is it successful?
- Would you like another point of view?
- How much will it cost you?
- What is the end result?
By answering these questions, it will be easier to tackle this seemingly difficult question. Lucky for you, you don't have to do it on your own. We'll take a look at each question below and weigh the pros and cons for you. Read on and find out whether you should keep your ecommerce marketing in-house or outsource it.
In this section:
What is the size of your company ?
Your business falls into one of the following categories or stages:
- Starting a small business
- Medium business
- Big business
Why is the size of your business important? Because the marketing needs and goals of your business depend on the current phase of your business.
If you are in the start-up phase or are a small business, someone in-house can take care of all the marketing. In fact, you can take care of all the marketing. Additionally, a small business needs to watch every penny. You have to be careful where you spend your money. If you don't spend your money wisely, you may miss out on your first or second year.
Big business should definitely want outsource their marketing. One of the benefits of outsourcing is that they get agencies that can help them establish and grow their brands. These agencies are able to be creative and bring different ideas to the business. In addition, many agencies work with different companies in different industries. This experience will prove useful as they have addressed and solved many issues. Even if it has outsourced, the internal team will need to work with the marketing agency. They will have to communicate the brand's needs.
What are your goals ?
The goals of your ecommerce business will dictate your marketing strategy. Are you looking to double or triple your growth within a specific time frame? Do you want rapid growth within a few months or are you working for long term growth? Depending on the aggressiveness of your goals, you may need reliable hosting that will support your site's traffic, check this hosting site and choose a good one, as well as a larger team to reach them. If so and you can afford it, you may need to hire more people in-house. Or, if it's equal or cheaper, outsource.
Who is doing your marketing right now and is it successful?
Why are you considering outsourcing? Is it because your current internal team is not delivering results? Or maybe you just don't understand marketing? If you are looking for results and your internal team is not achieving it, then maybe there is a need to hire new ones. marketing specialists. Move your current marketers to jobs they can do for the business or fire them. Then hire new marketers who have the skills to get results.
Do you want another point of view?
If you are not the creative type or able to think outside the box, you will need to hire one on your team. People who think outside the box generate a lot of ideas for your business and approach problems from different angles. In this case, outsourcing your marketing can be beneficial as agencies solve many problems for their clients. They have the skills to bring new and different ideas that you never thought of. If you are a small business, this is where it helps to have a group of entrepreneurs who support you and can help you. Or friends and family.
