9 tips for a successful business blog
The idea of creating a corporate blog starting from scratch can be a little intimidating, but the experience doesn't have to be overwhelming. In this article, we give you the key tips for make a success of your professional blog.
In this section:
What is a business blog?
According to Statista, 33% of B2B companies use blogs for their promotions.
It's about a content marketing strategy adopted by professionals in a website to demonstrate the expertise of the activity while providing information related to the field of activity of the company in the form of images, videos, articles, news, promotions, news … Which are short, but of good quality.
How to have a successful business blog?
The creation of original content with added value is really the key element to succeed in your professional blog and especially to certify the degree of expertise of your activity.
If you have a blog project in mind or are already a blogger, but you can't find results in terms of traffic or SEO, here are the 9 key tips for succeed in blogging your business.
Creating quality content
It is an essential step to gain new readers. Indeed, a blog with content without added value is neither interesting for Internet users nor able to face strong competition. Avoid "copy and paste" from competing sites, because duplicate content puts your blog at a disadvantage in terms of your blog positioning on a query, so your efforts will be doomed to failure. Instead, call on a SEO writing service of quality, if necessary.
Besides the fact that your content should be current, unique and well ventilated. It must also inform, entertain, educate or solve your Internet users.
The use of keywords
It is important to put in place a strategy of natural search engine optimisation based on relevant keywords.
In simpler terms, you need to define the search queries that people can put on the Google search engine so that your blog appears in the results as an exact answer.
Visuals
If there is one area where the image is a real eye-catcher, this is it. Let's talk about numbers, according to Statista: videos on the Internet represent 82% of global Internet traffic. In fact, in the age of navigation and smartphone mobility, Internet users no longer really have the time to read long articles, so visuals are the solution to making reading more enjoyable.
Remember to illustrate your visuals and articles, because they are relayed on social networks, something that will allow you to improve even more online visibility of your blog.
Community creation
Above all, you have to put yourself in the shoes of the readers and think of all that you can enrich them by becoming your ambassador. Just like your products, it is the quality of your content that will make the difference and help you establish a bond of trust with your Internet users.
Here are some tips for building a human bond between your brand and your readers:
- Play with transparency
- Put yourself in the shoes of Internet users and don't just think of sales
- Post content regularly
- Show appreciation to your community and value their interventions
- Involve them in your communication strategies to create interactivity
Target analysis
It is crucial to do a study to define the identity and the adequate profile of your target. In truth, it is a question of establishing a marketing strategy by answering well-defined questions to propose a suitable blog to the needs.
Emailing campaigns
Despite what the “experts” may think, sending preferably personalized emails is a real pillar for promote your professional blog. Indeed, it is a means of referendum communication for marketers.
The appeal to influential people
Soliciting opinion leaders is one of the best ways to generate Traffic on your professional blog. Did you know that according to Statista, there are more than 2 million blogs that are published every day on the Internet. If these influencers already have significant visibility on the web and their content is shared virally, then why not take advantage of it?
The use of social networks
Digital communication via social networks is today considered as a support for make your professional blog content viral.
Below are some good practices to adopt:
- Share your articles several times on social networks: Twitter, LinkedIn, FB, Instagram, Pinterest
- Choose the right time to post
- Renew sharing of your old posts
Patience
You should know that there is no magic wand for drive traffic to your professional blog especially if you are aiming for a long term strategy.
You think it's a hell of a job to do, but in reality every step counts, so take these steps with patience and above all adopt a regularity in your actions to create a loyal community.
In conclusion, you have to adopt the right techniques to succeed the creation of a professional blog.
