7 trends that mark the acceleration of digital transformation
After Covid-19, the pace of digital transformation accelerated. Faced with unprecedented challenges, companies have no choice but to adapt to the digital business to ensure the continuity of their activities in the event of a crisis.
Whether it's working from home or interacting with customers online, it's important to have a whole digital strategy which guarantees the acceleration of digital transformation of your company. In the following, we invite you to consult 7 trends to consider before starting your digitization project.
In this section:
Investment in digital transformation has accelerated
As businesses grapple with the fallout from COVID-19, they have accelerated digital transformation programs.
According to Global Trade Magazine, movement restrictions, office closures and supply disruptions are all helping to drive this trend. Based on this pace, Statista predicts that global spending on digital processing will almost double between 2020 and 2023.
Towards contactless solutions
Certainly, one undergoes a rapid passage to the digital technologies that reduce the need for face-to-face contact. This trend affects all sizes of businesses from the big box stores to the corner grocery store.
This situation has pushed entrepreneurs to go as quickly as possible to electronic commerce and to set up their e-commerce sites and deploy new tools for B2B or B2C communication.
Telecommuting: an increasing trend
To cope with travel restrictions, many companies have asked their employees to work from home. For example, nearly 42% of the US workforce works full-time from home.
It looks like this remote working trend will continue through 2021 and beyond even for non-health reasons like reduced rental and transportation costs.
To overcome the shortcomings caused by the lack of personal communication, companies have implemented interaction by video conference. Furthermore, the use of internal messaging as well as Social Media is accentuated like never before.
Accelerated Digital Communications Network Upgrades
As demand for mobile digital services is increasing, the development of 4G and 5G cellular services has accelerated. A trend similar to digital processing is the establishment of 6 WiFi to triple the data download speed.
Scenario planning
One thing is certain, the world after the Covid will be different. But, no one really knows exactly how this will affect the economy in 2021.
This highlighted the need for a scenario planning software allowing organizations to develop alternative scenarios to face an uncertain future. Although scenario planning alone cannot predict the future. L'prescriptive analysis enables business leaders to determine the optimal decisions to address disruptive trends.
Increased focus on e-commerce
At the beginning of 2020, we predicted that the online retail would come highly recommended. Subsequent events indicate that the E-commerce will be an essential factor for the sustainability and even for the development of each SME. One online shopping website designed by industry professionals will be a smart solution for increase your online sales.
Digital transformation
Another crucial trend in digital transformation for 2021 is the emphasized importance to store the data online. This allows easy access to company data from anywhere and from any digital medium (PC, Smartphone, tablet, etc.). The Cloud also offers a real-time interaction on the same document by different contributors. Online storage remains an effective solution regardless of the workplace.
Regardless of your business sector, the online presence is now an essential lever for the continuity of your activities even in critical situations. In order to make your strategy more reliable and accelerate the digital transformation of your business while considering the new trends of the digital world, it is advisable to entrust your project to a web agency confirmed.
