Become an influencer in 2022
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7 tips for new influencers in 2022

You have just opened your blog or want to be an influencer on one of the Social Media trendy like Instagram or Snapchat? See some of our tips to help you start your internet business in 2022 and reach for the stars.

“What advice(s) would you give to someone who wants to start a blog? »

This is a frequently asked question on the internet. Also, we offer 7 relevant tips for new / future bloggers wishing to open a career as an influencer this year 2022.

1. Define your goal

If you are new to the internet or if you have just created your blog or have just opened your Instagram account, we strongly recommend that you take the time to clearly define the reasons for which you are launching your platform.

Are you passionate about preparing healthy meals at home on a budget?
Do you want to share your financial expertise with other people to advise them better?

Are you excited to share makeup products to testify which are the best?

If your goal is simply to make money from blogging or Instagram, we recommend that you consider whether to start building a social media presence. Yes, having an established following on Instagram and a blog gives you an opportunity to earn money.

However, there are much faster ways to make money for extra income (like walking dogs, reselling clothes on Videdressing or Vinted). Because before you are approached by brands to pay you for sponsored articles, test products or organize contests, it will take a little time for you to be known and recognized.

Our advice is that you write the promise of your blog or your account on any social media. This promise, this mission statement, you might say, you can keep to yourself, privately, or even share it with your readers. This will only be more appreciated, because you will share honesty, transparency and sharing with your community of readers and followers.

2. Create a clear point of view

Once your goal is defined, it will help you create a clear point of view. As an editorial strategy. For example, if you are passionate about beauty, the content you create will be about beauty. You can post photos, videos, simple thoughts or quotes about your favorite eyeshadow palettes or new foundations you've tried. You could also write about the must-have beauty products you routinely travel with.

And so, if you're creating content about beauty, you're not creating and sharing content about food or cars (unless you intentionally want it to be part of your brand). Creating a clear point of view helps your audience understand the type of content they can expect from you. It also helps your audience understand the type of content they may be asking for.

It may seem trivial, but it will save you from getting started on anything and everything as a subject and will prevent you from being approached by companies or agencies at the antipodes of the subjects that interest you.

3. Choose the right channel that matches your communication style

We recommend that you choose a channel (blog, YouTube, Twitter, Instagram, Snap) that suits your communication style. If you love to write, then create a blog. If you're comfortable taking photos, maybe you should start an Instagram.

If you're not comfortable speaking in front of a camera, but want to engage with your audience, we recommend starting a podcast.

If you're comfortable speaking in front of a camera, start a YouTube channel or post stories on Instagram/Snapchat.

Think about what feels the most fun to you and matches your strengths. Content creation can be difficult. If you choose a medium that doesn't match your style of communication, it will be difficult to publish regularly.

4. Put your fears aside and get started

It can be a little disturbing to take pictures in public. Or talking in front of a camera. Or to share their thoughts and feelings online. Especially when you start!

But if you're reading this article, it's because you think you have potential and want to get started with your new blog or an Instagram account. So you have to put those fears aside and show confidence and courage. Believe in yourself ! There are over 7 billion people in the world. There are bound to be people who don't like you and others who love you. But it doesn't matter whether they like you or not, what matters is that you like what you do.

If talking about makeup and sharing your product ideas online makes you happy, then go for it! If cooking healthy, budget-friendly meals brings you joy, then do it! If finding the most Instagrammable places in every city you visit makes you happy, then do it!

5. Set your goals for success

Without necessarily talking about specific indicators such as the number of visitors or turnover, your goal of success can be more abstract. For example, my idea of ​​success: if I help another person create content or explore a new place, we consider that to be success.

For many a certain idea of ​​success that is sufficiently shared is the number of their followers. For others, it will be the number of places they have visited and blogged about or posted on Instagram.

All this is subjective and it is of course up to you to define it.

6. Create valuable content

If you want to enter the world of influencers, you must necessarily offer valuable content that will be appreciated for its quality and that will make you recognized for your qualities. So you have to create content, but valuable content.

In 2022, there are thousands, millions of photos of coffee mugs, pretty buildings, great shoes… Everyone is used to seeing this content. If you want to capture the audience's attention and thus get a real audience, you have to add value. You can add value by entertaining or educating them. The value is also your personality: put a little of your soul in your publications, whether in the words used or in the type of photos, the angle, the filter...

7. Don't seek to be a perfectionist and learn

If you've just launched your blog or new Instagram, chances are you're doing a lot of things for the first time. But don't be afraid!! You're probably learning how to take photos and videos. You are probably wondering how to write a caption or a tweet, or how to use hashtags, which ones, how many, how to pose in front of your camera…. Don't worry, you will learn over time. You can listen to podcasts, watch tutorial videos, read articles or books on how to build influence online. Don't forget to ask for help from other bloggers in the community as well. And once you've reached the skies and been inducted into the sphere of influencers, feel free to return the favor yourself.

You have to be patient with yourself as you learn a new world and leave perfectionism behind. Nothing will ever be perfect. The most important thing is to create your content, publish it, see how your audience reacts and learn from this experience.

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