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Le SEO referencing is a crucial lever to ensure a organic traffic regular on the websites. To develop an effective and profitable strategy for the year 2021, there are various actions to be implemented.

We reveal to youilons in this article the SEO Techniques on which you should base your strategy in order to significantly optimize your search engine rankings.

In this section:

Why establish an SEO strategy?

SEO is the abbreviation of " Search Engine Optimization ' which means "search engine optimization". This term encompasses, in fact, the techniques of SEO effective for improve positioning of your site on the search engines.

Moreover, it is important to note that these techniques are evolving at a remarkable speed and that search engines are becoming more intelligent than ever. They constantly make sure to analyze and understand the content of web pages to then rank them on the SERP according to the relevance of the information. A well thought out SEO strategy is therefore an efficient way to optimize your notoriety, reputation and visibility on the web.

How to set up an SEO strategy?

Even though search engine algorithms are constantly evolving, certain techniques remain the main keys to improving your visibility and the traffic that emanates from it.

1. Find the best performing web pages of your competitors

Competitive analysis is an essential step. It consists of finding the best performing sites of your competitors and thus identifying their strengths, weaknesses and the source of their organic traffic. Once your competitor's strategy has been studied, you have the possibility of identifying: updates and new products, opportunities to be seized to evolve in your sector and the relevant keywords in your field. The more you analyze your competitors' strategy, the better your site can perform.

2. Don't neglect the choice of your keywords

The choice of keywords on which you want to appear is at the heart of your SEO strategy. The content of your site is not intended only for search engine, but must also meet the different expectations of Internet users and your target customers. Don't limit yourself to choosing keywords for the sole purpose of improving your organic rankings. Choose the right keywords responding to the query of cybernauts and be sure to constantly update your web page.

3. Frequently inject original and relevant content

The content of your site is a fundamental factor for SEO. As it will be analyzed by search engines, it must be both adapted to their requirements and understandable by your target. It is important to provide easy-to-read, fluid and grammatically correct content and to avoid plagiarism. Frequently post new original content to increase your visibility on the web. Duplicate content has negative consequences on the indexing of pages by search engines, in particular the site's drop in query results.

4. Boost internal links and backlinks

After writing your content, consider inserting links to your own pages related to the subject you are dealing with. A linkage strategy aims to create internal links aiming to improve the visibility of your site, because the more pages there are that lead to a page, the more visible it is.

5. Improve the images of your site

Content isn't just textual content, visual search is just as heavy. Think outside the box and insert interactive content. Bet on high-resolution images. Focusing on image optimization also increases organic traffic, it is a ranking factor on SERPs. Quality images not only add value to your site, but they also serve to inform visitors based on their search intentions.

Certainly, the implementation of a SEO strategy is an efficient way to optimize your visibility, your notoriety and your online reputation. In addition, if you want to start a redesign project for your website, our web agency will provide you with the expertise you need to get around the SEO mistakes to avoid.